Brandfuel the award-winning London based creative agency produces major experiences for Google and other global brands year on year. This includes designing the internationally acclaimed Zeitgeist event in the UK for the last fourteen years. How have they kept it fresh to reinvigorate the attendee's, when the location, format and often many of the guests are the same each year?

Learning outcomes:

Understand why a client’s expectations change each year for the same event type

Understand how the design process evolves to accommodate new expectations

Understand what design elements can be re-used or re-imagined each year