Exchange: Show Don't Tell

As UK inflation hits 9% (ouch) households and businesses are feeling the squeeze. The Bank of England says this painful squeeze on our living standards (driven primarily by soaring energy prices), is only set to intensify and will push the UK economy (and potentially the rest of the world) into recession later this year.

What does this mean for businesses? It’s a perfect storm.

Do more with less, and do better. Engaging stakeholders with brilliant stories that prove impact is how the value of innovation continues to be seen. Stories that show and don’t just tell. With both facts and data easier to retain in story form, when delivered correctly, our people become connected in ways that motivate change and increasing their confidence in innovation.

In this exchange we will be looking at the importance of innovation storytelling through two lenses:

1 - Understanding the importance of innovation storytelling

Leaders have a full plate. When this plate is full, the default option is to focus on the small wins. The here and now. Survival mode. New innovative ideas get put to the side. Budgets are already tight and it’s a slog to pull together a business case. History has shown during hard times, businesses must keep innovating when the temptation is to step back and play it safe.

Why do so many get innovation wrong (or even worse not even attempt it ) especially when financial times are tough?

2 - Enacting change

Research shows that only 3% of a group can influence 85% of the same group. From an internal lens those influential 3% will not typically be managers. They’re the people that drive change, but are often overlooked.

But how do we identify audiences that will transmit the story and messages that need to be heard? How do we engage our audiences and communities in a sustainable and inclusive way so we can continually make things better?

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Start your day with some stimulating discussion. Expect a variety of cross-industry perspectives and experiences. Grab yourself a cup of coffee and share your point of view, practical advice on where to start, what's working, and where the opportunities are.

We'll share video conferencing information closer to the time but if you have any questions please contact us at hello@wearemagnetic.com.