Enjoy a complimentary two-course lunch at the beautiful Brown’s in the heart of Manchester, exclusively for in-house professionals—while picking up practical insights you can use every day.
How PR, SEO and Marketing Roles are Being Redefined
AI is changing how search works, with Google weaving it into results and new platforms like ChatGPT reshaping how people find and trust information.
As the lines between PR and SEO blur, the skills that drive growth are shifting too. To stay ahead, now’s the time to adapt your strategy and tools.
How Digital PR Adds Value to GEO Campaigns
Every PR placements does more than earn coverage, it becomes training data for AI Search, whilst citains and links from trusted media outlets signal authority to search engines and AI models.
Strong PR helps your experts and stories appear in AI-generated answers and builds brand credibility that supports SEO rankings and visibility. Journalists who are mentioning your brand today increase your chances of being surfaced by AI tomorrow.
Tracking coverage, brand mentions, and link quality can show how your work impacts visibility in AI overviews and LLMs.
What You’ll Learn
- The growing role PR plays in AI search and how to make it work for your brand.
- How to craft pitches that win PR coverage and drive AI citations.
- Simple systems to keep content performing, even when rankings shift.
- Which tools help you measure and prove impact (including some hidden gems).
- How to use Category Entry Points (CEPs) to build stronger brand recognition.
- Ways to write prompts and content that reflect real consumer behaviour.
PLUS, you’ll receive a copy of The Digital PR Playbook and exclusive access to the framework JBH uses internally to future-proof client revenue.
Real-World Value
- See the science and systems powering JBH’s client results (not generic theory).
- Gain perspectives no other AI tool or event currently offers.
- Leave equipped to confidently explain “what’s really happening in search” to your team and stakeholders.
- Learn how JBH applies AI thinking to PR campaigns and results it generates for brands.
- Hear insights you won’t get from standard AI events or webinars.
- Leave ready to explain what’s changing in search (clearly and confidently) to your team.
Who Should Attend
- PR professionals who want to stay relevant and impactful in an AI-driven world.
- SEOs keen to understand how AI is reshaping search.
- Marketing leads focused on long-term growth and smarter collaboration.
The event is FREE, but tickets are very limited, so if you can't attend, please let us know and we can give your ticket to someone else. Thanks.
PLEASE NOTE: This event is for in-house professionals only.
