Exec Connect Presents: Marketing for Growth in 2026

Date: Thursday, 12th February 2026

Time: 10:00 am

Location: Online

Overview

Session 1 dives into the foundations of modern marketing growth. We will explore how discovery, remarketing, and conversion funnels work together to create scalable marketing strategies, and how leaders can make confident decisions about where to invest in 2026.

The focus is on clarity, strategy and understanding exactly what will drive measurable growth in 2026.

What You Will Learn

You will leave this session with:

• A clear view of where to invest the next £1 for meaningful return
• An understanding of how discovery, remarketing and funnels synergise
• Insight into the reports and metrics leadership teams should review monthly
• Practical principles for designing offers and creating journeys that convert
• Knowledge of how CRM and first-party data strengthen targeting and nurture

Session Content

Discovery

• How Meta, TikTok, YouTube, and Google introduce your brand to new audiences.
• Why brand search is the north star signal for market awareness.
• The balance between paid discovery and organic visibility.

Remarketing

• Sequencing creative assets in a way that feels timely and relevant.
• Using first-party data to stay present until intent develops.

Conversion Funnels

• Offers and landing page principles that increase conversion.
• The essentials for improving conversion rate.
• Lead magnets that build a valuable pipeline.

CRM and Data

• Using email and automation to nurture.
• Feeding compliant first-party data back into ad platforms for sharper targeting.

Reporting for Growth

• Share of search.
• AI visibility.
• Performance by traffic source.
• Brand versus non-brand performance.
• Website visitor engagement.
• Funnel performance.
• Cost of customer acquisition.