Book a free 30-minute online one-on-one session with Alessandro. He specialises in marketing communication using consumer psychology insights. Alessandro helps businesses and professionals who feel frustrated and unseen in a crowded market where they compete on price. If you want to compete on value, not just price, and be recognized as the go-to expert, Alessandro will be delighted to speak with you.

Choose from a selection of dates and times to suit you. Once you've registered, we'll pass on your details (name and email address) to Alessandro, who will contact you with joining instructions for your 121 session with him.

In this session Alessandro can assist you with:

Learning what is essential to connect with your audience through marketing that they can relate to.
Attracting higher-quality clients.
Establishing a unique and unmatched position in your industry.

Expert biography

Alessandro Calzolari is a seasoned expert in Marketing and Consumer Psychology Consulting.
Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement.
He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth.
His methods focus on truly understanding and meeting the needs and challenges of the target audience.
Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Important Note about your booking

Once booked, Alessandro will contact you enquiring what you wish to discuss at your 121 so he can tailor the questions to your needs - please check your main email inbox and your junk.

You will have 5 days to respond to his email or your 121 will be cancelled. This is due to the high number of people waiting, and to stop any missed booking opportunities.

If you need to cancel (sickness etc): Cancel or delete a free order

The adviser is an independent professional and is not an agent or employee of the Council, nor the Library. They will be regulated by their own professional body and they will be able to provide you with details of that organisation.We will not be aware of any advice that is given to you by the adviser when you consult them in the 121 session and we do not verify or approve their advice. We therefore take no responsibility and make no representations regarding the relevance, accuracy, timeliness, completeness or otherwise of any such advice or information. Any views expressed by the adviser are their own views and not those of the Council.

This session will be held online. Once you've registered, you will receive the video call joining instructions from the business expert prior to your session.

Following the session, the expert will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our offered expert 121s.

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W hat if I don't live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited - especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing bipc@brighton-hove.co.uk.

Can I attend if I'm not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

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Expert 121 with Alessandro Calzolari, Consumer and Marketing Consultant