Expert Session with Sarah Wilkinson,Senior E-Commerce Director Jimmy Choo

The School of Marketing presents a Expert Session with Sarah Wilkinson...

➡️ VP Marketing, Marketing Director, Senior E-Commerce Director

🤩 A bit of bio...

A results driven, dynamic marketer with over 20 years' experience driving significant growth in both large matrix and high growth start up/scale up D2C, omnichannel and subscriptions businesses.

Core skills:

Full E-commerce P&L responsibility - £80m

Increasing e-commerce KPIs: Led trading, merchandising, content and product teams to increase CVR, AOV, sales and revenue

Driving performance marketing results: Expert in digital marketing - search, paid social, affiliates, display

Increasing loyalty - CRM and data: Transformed email marketing automation and personalisation strategies driving increased engagement and retention

Building brands: TV, OOH, influencer, partnerships

Content creation - Significantly built organic social audiences on key social platforms

Leadership and change management: Led teams based in the UK, Berlin, LA, New York and Bangalore. Successfully built teams from the ground up as well as restructured existing teams to increase efficiency and performance

What will be covered in the session?

➡️ An introduction to our Expert guest speaker and their career journey...

➡️ 20 minute segment on a relevant and trending topic...

➡️ Followed by a 30 minute open question and answer session where you can ask your questions to our expert!

Cancellation Policy

We ask if you register to an event if you can offer a commitment to attending; including being online on the Teams call at 12:00.

If you cannot make it, please cancel and open up the spot for another mentee. You can cancel directly from the Eventbrite page by clicking 'request a refund'.

Here are the instructions on how to cancel.

Oh no! Is this session now full?

If this session is full, please email tiffanie@schoolofmarketing.co.uk to request extra availabilty and we will send you the Teams link to join.

We don't want anyone to miss out!

Terms and Conditions

By signing up to any School of Marketing Expert Session you are consenting to the School of Marketing recording the session. This recording will be available to all mentees in full after the session has finished, whilst short extracts of the recording may from time-to-time also be used in other courseware and/or promotional materials.