Explore the Immersive Visualisation & Simulation Lab at Norwich University of the Arts
About this event
Join us for a unique opportunity to explore the Immersive Visualisation and Simulation Lab (IVSL) at Norwich University of the Arts, hosted by Bernie Williams, Ecosystem Innovation & Growth Specialist at Innovate UK Business Growth.
This in-person session includes lab demonstrations, networking, and discussions around collaboration opportunities.
Date: Tuesday 22 July 2025
Time: 10:00am – 11:30am
Location: Norwich University of the Arts, Immersive Visualisation and Simulation Lab, Havers Road, Norwich, NR3 2DU.
Arrival: Parking is available in site but limited. If you intend to drive to the event, please contact Thomas Abbs (t.abbs@norwichuni.ac.uk).
What to expect:
· Live demos of immersive technologies
· Opportunities for business collaboration
· Networking and refreshments
About the IVSL
The IVSL is a cutting-edge facility for the development and application of next-generation immersive media and simulation. Located at Norwich University of the Arts’ Havers Road site, the lab currently supports funded work exploring climate futures, virtual heritage, spatial computing, applied games, and practice-based technology innovation for cultural organisations.
The Immersive Visualisation and Simulation Lab (IVSL) has been funded through the UKRI | AHRC Creative Research Capabilities (CResCa) world-class labs scheme.
The IVSL features:
· 4D Holosys Volumetric Capture System
· 360 LED screen (10m x 4m, 16Kx2K)
· 32.4 Multi-channel immersive audio
· Dolby Atmos sound studio
Virtual Production Studio
The university's Havers Road building is also home to a virtual production studio with a 9m x 4m wall. The studio enables the seamless integration of physical and digital elements for cinematic-quality outputs.
Immersive technology in business
The blend of advanced technologies makes the Immersive Visualisation and Simulation Lab a versatile resource across the creative industries including film & television; gaming and interactive media; advertising and marketing; education and training; live arts and performance events.
Some examples of what is possible through the technology:
· Advanced screen technology, including virtual production
· Asset capture – ways of placing virtually captured physical things in CG environments
· 360 moving image creation – at high resolution
· Experience virtual environments running in game engines
· New ways to experience heritage sites and archives
· Convergence of creative disciplines to explore new ways of seeing, experiencing and making
About the hosts
Bernie Williams supports ambitious, innovation-led businesses through Innovate UK Business Growth. With expertise in strategy, innovation, and scaling, Bernie works with companies to unlock growth and overcome challenges through tailored support.
Prof Kirk Woolford is the founding director of the Institute for Creative Technologies at Norwich University of the Arts. His work unites diverse creative and technical talents from across the university, to connect creative resources with local and national challenges to develop solutions, which resonate on a global scale.
Sarah Steed is Director of Knowledge Exchange and Employability at Norwich University of the Arts. Through her role she is engaged with the cultural and economic growth of Norwich and the region, particularly with regard to the development of digital creative industry.
Commercial hire
Some IVSL facilities are available for hire through Spatial, the university’s commercial partner. Spatial provide access to the features listed below to enable external organisations to develop, produce, and deliver new content and experiences.
· 4D Holosys Volumetric Capture System
· 10m x 4m 360 degree LED volume
For bookings and further information, contact Spatial to explore how the IVSL can bring your next project to life: 07479 937137 | matt@vamplify.co.uk.
