The guest speaker for this event is Guy Bucknall. Guy is a dedicated Strategist with Search Scientist. He has 20+ years as a marketer, 10 of those building and running a large SME and the last 6 specialising in Digital Marketing strategy.
His remit in the business is to ensure that clients are gaining maximum benefit from their marketing spend. He believes that key to this is having a thorough understanding of the benefits available from multiple platforms across the marketing spectrum and matching them to specific client needs in a continuous improvement environment.
Google AdWords is constantly evolving and offers so much more than the traditional text ads on Google that many people think of when they hear "PPC".
Former Googler, and Director of Search Scientist Ltd, Louise McCartan will explore what you can do with Google AdWords ads and how to get the best return on your spend.
Louise has more than ten years' experience in managing Google AdWords PPC accounts, working with market leading international clients such as Peugeot, KwikFit, MaxiMuscle, WeBuyAnyCar.com, as well as well known local companies such as Hughes Insurance and Lunn's Jewellers. Louise previously worked for Google, and since early 2010 has been the Director of leading Search Engine Marketing Agency, Search Scientist Ltd.
Louise was one of the world’s first AdWords Editor users and worked closely with the Google Product Specialists to advance this tool. She trained up all Dublin AdWords Optimisation Specialists at Google as well as delivering training to AdWords representatives from all global Google offices in the Google Head Office in California. In addition to her experience at Google, Louise has also worked as a Marketing Manager, Market Researcher, and holds a Masters of Science in Consumer Psychology Research with a first class distinction. Louise founded Search Scientist in early 2009 and has made many clients happy along the way.
The BFN Protect | Save | Grow | Reward events will also give you the opportunity to meet up with like-minded business owners in an informal and relaxed environment.
Meet Up 5.30 - 6.00 pm
BFN Welcome 6.00 - 6.15 pm
Louise McCartan 6.15 - 7.00 pm
Tie Up 7.00 - 7.30 pm
Register online or contact Michael Osborne
The Business First Network is a leading commercial UK
Advice and assistance with business regulation and compliance
Access to essential business services at a competitive and business efficient advantage
The opportunity to meet and do business with like-minded business owners
Deliver rewards for you, your family and friends.
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