Exploring Magical Tourism: Festivals, Heritage, Storytelling, Placemaking.

Exploring Magical Tourism: Festivals, Heritage, Storytelling, Placemaking.

On Halloween Eve (30 October, 6pm GMT) you are warmly invited to join me and Dr Nitasha Sharma in a space where tourism and magic intersect.

On Halloween Eve (30 October, 6pm GMT) you are warmly invited to join me and Dr Nitasha Sharma in a space where tourism and magic intersect and where nothing is quite what it seems to be.

The aim of this Webinar is to explore why tourism has taken a magical turn and identify its future green potential. Our speakers will draw you into a re-enchanted world, which is paradoxically not only atmospheric, but also one of the fastest-growing niches in contemporary culture. We'll ask why the term "magic" is used so frequently when describing visitor experiences and explain why the perceived sleight-of-hand illusions of the tourism, hospitality and events industries lead to states of enchantment in visitors. Discover how festival fantasyscape creators use ancient traditions to generate both collective sensations and self-expression among the crowd. Learn about the impact of multi-media TV series such as The Witcher and Rings of Power on the popular imagination, where our built historic environments - including castles, ancient city walls and ruins - merges with with fairytale settings, leading to visitor impressions of "magi-heritage."

We will introduce the topic and touch on the long history of magical travel. Our spellbinding speakers will trace the various ways in which storytelling shapes authentic, greener placemaking through community myths, legends and folklore. Lastly, we will examine how magical tourism also acts as a conduit for regenerative practices and mindful, healing experiences, reinforcing our connections to nature. This Webinar gives you the opportunity to re-evaluate what may seem to be a deceptively lightweight, playful topic as a powerful force for sustainable change and resistance. See you there, where the magic happens!