Exploring the Informal Economy - a conversation with Professor Justin Webb

This webinar is part of the Supporting Tomorrow's Talent Project - a collaboration between the Universities of Nairobi and Leeds

Professor Justin Webb will share his insights on research within informal economy contexts set in the Global South. Author of the ground-breaking Academy of Management Review article "You say illegal, I say legitimate: Entrepreneurship in the informal economy" he shares his insights in this exciting webinar.

This project - Supporting Tomorrow's Talent - seeks to foster collaboration among academics and practitioners to explore entrepreneurial activities and innovation within the informal economy. It comprises two components. The first is the development of a global community of scholars interested in informal economy entrepreneurship, alongside associated knowledge exchange activities. The second component undertakes a joint research project that focuses on key actors, particularly women entrepreneurs running micro-bakeries, that aims to provide new insights into the challenges, opportunities, and ecosystem dynamics shaping informal entrepreneurship. This project is funded by the British Council and the International Science Partnerships Fund (ISPF).

Background:Professor Justin W. Webb is the Belk Distinguished Professor of Business Innovation in the Belk College of Business at The University of North Carolina at Charlotte. His research interests include understanding the contextual and individual influences on the entrepreneurship process, market-based solutions to poverty in base-of-the-pyramid markets, entrepreneurship within the informal economy, and family firm dynamics.