Export Bootcamp – Selling into the EU

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Scottish Enterprise, Edinburgh

99 Haymarket Terrace


EH12 5HD

United Kingdom

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Sign up for our Export Bootcamp to learn the essentials of selling into the EU. This fast-paced programme will give you the insights and inspiration needed to produce a robust export plan to drive your company’s growth in 2018 and beyond.

Over three days, we’ll put both you and your business through your paces to ensure you’re well-prepared to exploit new market opportunities in the EU and compete on the international stage.

This bootcamp is specifically designed for companies with a product wishing to sell into the EU primarily focussing on France, Germany, Italy, Spain and Ireland.Up for the challenge?

What’s in it for me?

  • A step-by-step guide to develop insights into key topics:
    • Market analysis
    • Market entry
  • International finance, contracts and logistics
  • Guidance and inspiration from an experienced exporter to keep you on track
  • One-to-one support from our experts (Export Advisors, SE Intellectual Asset Specialists, SE Wider Innovation Specialists and International Market Researchers) tailored to your sector
  • Resource to develop your own online international action plan to implement into your business
  • Plus, it’s the ideal setting to network with other like-minded Scottish businesses

Online Export Plan

This is a working document for you and your business, which is secure & confidential. You can download your plan in PDF or Word format and is editable. You can send your plan to your designated adviser to request feedback and comment.

You can register now to start using the tool prior to attending the Bootcamp via:

What will I learn?

  • How to effectively research and exploit opportunities in the EU
  • What market entry options are right for your business
  • How to effectively navigate export documentation, from developing your international pricing strategy to what currency to be paid in
  • How to develop your value proposition for your international customer
  • Next steps for your business

Who’s it for?

If you’re a company based in Scotland and you’re interested in growing your business in the EU, then this Export Bootcamp is a good place to get started. It’s fully funded and open to all businesses, whatever size or sector, except for intermediaries or suppliers of international trade services.

When and where?

Export Bootcamp will be held at Scottish Enterpirse Edinburgh, 99 Haymarket Terrace, Edinburgh, EH12 5HD. You’ll have to attend all dates to complete the Bootcamp.

It’s a 9.15am for 9.30am start, finishing at 4pm:
• Tuesday 20 February 2018
• Tuesday 6 March 2018
• Tuesday 20 March 2018

How do I book?

Places are limited so sign up by 13 February 2018 to secure your place.

Who’s been through Export Bootcamp?

“Raised awareness of what we need to think, plan and deliver to get started without rushing into visiting countries and creating risks which can be avoided by better planning. “ (MacSween)

“Given me a lot more to think about. Made aspects a lot more accessible with all the free resources/websites that have been recommended.” (MacGregor & MacDuff)

Scottish Enterprise’s Export Bootcamp is fully funded for Scottish companies and is part-funded through the European Structural and Investment Funds − investing in a smart, sustainable and inclusive future. You should note that this support is a form of state aid, on attendance it will count towards your overall De Minimis allowance.

Export Bootcamp schedule

Day One: Tuesday 20 February 2018

Session 1: Market analysis

  • Why export?
  • Importance of export planning
  • Selecting target markets with the EU – with specific focus on France, Germany, Italy, Spain and Ireland.
  • Market research and market entry
  • Basic legal issues
  • Protecting your intellectual property

Session 2: Market entry

  • Routes to market and different options available
  • Agency, distribution and partnership agreements
  • Everything you need to know about managing your intellectual property (IP) when trading overseas − from non-disclosure agreements to patents, trade marks and copyright
  • International marketing and sales
  • Visiting the market
  • 1-2-1 consultations with advisors

Day Two: Tuesday 6 March 2018

Session 1: International finance, contracts and logistics

  • New exporter’s checklist for Selling into the EU
  • Budgeting and costing
  • Export pricing
  • Incoterms
  • VAT, customs duties and tariffs
  • Currency and getting paid
  • Contracts and international terms and conditions
  • Logistics and transportation

Session 2: How to develop your export action plan

There will be an opportunity for 1-2-1 consultations with advisors. All attendees will be helped to prepare an online export action plan to help them to achieve their objectives and understand how this fits into their overall strategy for export.

Day Three: Tuesday 20 March 2018

Session 1: My exporting journey
Be inspired by Scotland’s exporting prowess. Hear from a company who’s already been through the experience − sharing tips and insight on trading overseas to grow their business:

  • Get an overview of the company and its strategy for growth
  • How it selected the right markets in the EU to enter
  • How its export business model has evolved as the company has grown in these markets
  • Outline of its market entry strategy and its approach to different markets
  • How it dealt with the practical aspects of exporting including international payments
  • Tips/recommendations for others looking at exporting into new overseas markets

Session 2: Export mentoring session

  • One-to-one sessions with experts to follow up on your export action plan and the next steps for your business.

Experts will include: Export Advisors, SE Intellectual Asset Specialists, SE Wider Innovation Specialists and International Market Researchers.

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Scottish Enterprise, Edinburgh

99 Haymarket Terrace


EH12 5HD

United Kingdom

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