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Export Hub: Driving Internationalisation through Innovation
Wed 1 February 2017, 09:00 – 11:30 GMT
To successfully enter a new market you have to offer something that is not just different but clearly better than what is there already.
This is particularly so in international markets in order to overcome other factors such as higher distribution costs and lack of brand awareness. Therefore a strong innovation strategy focused on customer needs is an essential component of your international business growth strategy.
This workshop will help you develop a strong, internationally focussed innovation strategy supported by a robust business model through deployment of approaches and techniques based on the Business Model Canvas as developed by Alexander Osterwalder and Yves Pigneur.
In partnership with Enterprise Europe Network.
For more information contact +44 (0) 1707 398 398 or email email@example.com