Actions and Detail Panel
Export Sales Workshop - Mercure Dunkenhalgh, Blackburn
Tue 16 May 2017, 08:30 – 13:00 BST
A practical guide to finding and engaging with customers through to the first sale and beyond. The main subject areas include clarification of your business proposition, the importance of targeted segmentation of your intended audience and the associated marketing and communication implications. It will offer guidance on how to prepare for potential meetings and demonstrate the appropriate behaviour during meetings addressing language and cultural issues as well as how best to follow up these meetings to build long term relationships.