Eye Tracking Fashion Study
Event Information
Description
•Are you a British female between the ages of 18-24?
•Do you have experience of shopping for fashion online?
If you answered YES, please register to take part.
You will receive a shopping voucher* in exchange for your participation!
The aim of this study is to analyse consumer’s visual attention towards online shopping fashion websites.
Participation will involve shopping for fashion on an iPad (with a mobile eye tracker) followed by an interview.
The study will last approx. 10-15 minutes.
Please register your details (name and email address) and select a date and time slot.
All data collected will be treated with complete confidentiality. This study has been reviewed by the The University of Manchester's Research Ethics Committee [UREC reference number: 16357]
Please note the use of GLASSES cannot be worn under the eye tracker during the study. You can still participate if you are short sighted and are able to see the tabet at a distance.
*Voucher can be used at a number of retailers including New Look, River Island, Boots and Debenhams.