F*** the funnel: how a D.O.P.E. strategy helps brands with a purpose do better and matter more.

Modern consumers move, are inconsistent, make their own choices and can’t be put in boxes. Current brand challenges center around trust, engagement and resonance. That’s why businesses need to communicate their true value to new and existing customers. People don't care about what you do, they care why you do it. In a hyper-competitive, always-on, global market, products themselves are incidental.

Join us to discover how implementing Data-driven tactics via an Owned, Paid and Earned multi-channel strategy can help businesses communicate their true value to new and existing customers.

Stop trying to sell stuff and get a D.O.P.E strategy that differentiates.

Who is this event suited to?

Marketers, Ecommerce Managers and Business Owners

What will the event look like?

Starting from 6pm, the evening will incorporate some talks and ideas workshops from Boutique, alongside an opportunity for networking and drinks.