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Facebook and Instagram for Business

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Stanta Business Centre

3 Soothouse Spring

Saint Albans

AL3 6PF

United Kingdom

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This workshop is aimed at businesses who have a knowledge of Facebook and Instagram but want to learn how to use these platforms for business.

Please bring a laptop and your social media log-ins. 

Facebook

  • Maximising the effectiveness of your Page: Increasing the number of ‘Likes’; turning ‘Likes’ into customers
  • Driving traffic: Proven techniques for growing a targeted audience
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Advertising: how to target ads by location, keyword, connection, demographic etc
  • Sponsored stories: Boost visibility of community interactions to drive page ‘Likes’
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • The power of Custom and Lookalike audiences


Instagram

  • Why this platform is so important and growing so rapidly
  • Using it for Business to Business
  • Links with Facebook and how to leverage them
  • New features coming e.g. booking
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features

Using Instagram and Facebook adverts via MailChimp

This course will be led by Sabra Swinson from Cerco Communications. Sabra (a STANTA tenant) is a highly respected and knowledgeable social media expert.

Cost: £55

Free to Herts Start Up Programme clients (any Herts based micro business under 3½ years old)

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Date and Time

Location

Stanta Business Centre

3 Soothouse Spring

Saint Albans

AL3 6PF

United Kingdom

View Map

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