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Facebook for Charities

Small Charities Coalition

Monday, 5 March 2018 from 10:00 to 16:00 (GMT)

Facebook for Charities

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Ticket Type Sales End Price Fee Quantity
Standard Ticket 2 Mar 2018 £30.00 £0.00

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Facebook for Charites

As a charity, there’s never been a more important time to harness the power of Facebook than right now.
Why? Because Facebook’s recent changes are in favour of a charitable strategy,which means the more engaging your content, the more people will see it and the more awareness and funds you will attract. But first, you must know how to do it.

This practical workshop gives you all the insight into how to devise a strong Facebook strategy that works alongside your fundraising efforts, whilst also giving you real-time support in creating it before you head home.

The workshop will be split into two parts:


In the morning it will cover:

  • A review of social media and what makes Facebook different
  • The latest Facebook changes, including the new Facebook donation tool
  • How to use Facebook to build a digital community of fundraisers
  • How to develop a social media strategy and to use it effectively
  • The persuasive copy to use to make people take action

In the afternoon:

  • You will be creating your own Facebook marketing strategy that you can implement there and then from the help of two experts.  

By the end of the day:

  • You will leave with a hot to trot knowledge of how to leverage Facebook for your charity, plus a complete Facebook marketing strategy that you can implement right away.

Trainers Bio: Richard Brown
Richard has been working in the charity sector for over 10 years. During that time has worked at Cancer Research UK, as part of their Race for Life team and at Acorns Children’s Hospice where he was their Marketing Manager and Individual Giving Manager.

In 2008, Richard founded The Joanna Brown Trust, a charity set up in memory of his sister. To date The Joanna Brown Trust has supported over 80 young athlete through its grant programme, including athletes that won medals at the Rio Paralympics, and has delivered sports projects in 8 different countries around the world. In 2012 The Joanna Brown Trust was nominated for the ‘Most Creative Charity of the Year’ award at the Just Giving Awards. In the same year Richard was also chosen to be a Torch Bearer of the Olympic Flame in recognition of what The Joanna Brown Trust has achieved.

Richard now runs his own consultancy, helping small charities with their fundraising and marketing. He is passionate about helping small charities make the most from social media and to share the experiences and lessons he has learnt from working at the largest charity in UK to having set up the charity in memory of his sister.


Marketing Strategist, Copywriter and Director of Lucy with a 'Why Ltd', Lucy is a talented ‘Peoples’ Marketer’ and has devoted her creative skills to helping the ‘Why-Powered Sector’ do more through honest to goodness communications. Assisting Social Enterprises, CICs and Charities, Lucy’s knowledge on how to inspire people to take action both online and offline.


We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. Tea and coffee will be provided throughout the day, however lunch will not be provided. 


You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.


We aim for all our venues to have step free access, but if you have any questions about accessibility please email 

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you cancel your place at least 5 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about Facebook for Charities? Contact Small Charities Coalition

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When & Where

Crowne Plaza
61 Homer Road
B91 3QD Solihull
United Kingdom

Monday, 5 March 2018 from 10:00 to 16:00 (GMT)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

For more information visit

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