Facebook Marketing Online Course

Master Facebook Marketing strategies online—reach audiences, grow brands, and boost engagement with top digital tactics.

Course OverviewIn a digital world ruled by scrolls and likes, Facebook remains one of the most powerful marketing platforms—if you know how to use it properly. This course peels back the layers of Facebook Marketing, showing you exactly how to connect with your audience, create scroll-stopping content, and run ad campaigns that don’t just burn budgets but actually perform. Whether you're building brand awareness, driving traffic, or looking for more conversions, we’ll guide you through each step with smart, user-friendly strategies.

Delivered entirely online, the course suits anyone looking to sharpen their Facebook skills without trawling through jargon-heavy tutorials. From optimising business pages to analysing ad results, we’ve designed this course with clarity, efficiency, and proven methods in mind. Think of it as a marketing manual that’s as useful for small business owners as it is for marketers needing to refine their digital approach.

Learning Outcomes

• Create and manage effective Facebook business pages and ad accounts.
• Understand audience targeting and segmentation with Facebook tools.
• Plan and execute ad campaigns with measurable success.
• Write content that increases engagement and organic reach.
• Track ad performance using Facebook’s native analytics tools.
• Apply strategies to boost brand visibility and traffic.

Who is this Course For

• Business owners wanting better returns from Facebook advertising.
• Marketing students looking to build solid digital experience.
• Social media managers improving campaign planning and delivery.
• Freelancers offering Facebook services to small businesses.
• Content creators aiming for stronger Facebook engagement.
• Entrepreneurs managing their own marketing on a budget.
• Start-ups needing structured Facebook promotion strategies.
• Brand consultants seeking refreshed knowledge of Facebook tools.

Career Path

• Social Media Executive – £25,000 per year
• Digital Marketing Assistant – £23,500 per year
• Facebook Ads Specialist – £30,000 per year
• Marketing Coordinator – £28,000 per year
• Brand Marketing Officer – £35,000 per year
• Freelance Facebook Marketer – £20–£40/hour (freelance rate average)