Facebook isn’t just for cat videos and birthday reminders—it’s also one of the most powerful digital marketing tools on the planet. This course takes you from the basics of Facebook marketing to some of the most overlooked mistakes (yes, even the seasoned pros make them), all with a healthy dose of structured strategy.
You'll explore everything from page and group marketing to influencer outreach and pixel-based campaigns. Whether you're promoting organically or managing paid traffic, each module covers the how and the why. In short, it’s everything you wish people knew before hitting that ‘Boost’ button.
Learning Outcomes:
- Understand key components of Facebook’s marketing system
- Identify common mistakes made in Facebook advertising campaigns
- Explore effective techniques for organic and paid growth
- Use group marketing and influencer outreach strategically
- Run targeted campaigns using Facebook’s advertising tools
- Learn how retargeting works with Facebook Pixel tracking
Who is this Course For:
- Small business owners using Facebook to reach audiences
- Freelancers managing digital campaigns for clients
- Content creators growing presence through Facebook groups
- Social media assistants developing page strategies
- Entrepreneurs testing online product or service promotions
- Marketers exploring Facebook ad targeting options
- Influencer managers learning about audience outreach
- Anyone confused by Facebook’s endless marketing options
Career Path:
- Social Media Manager – £32,000/year
- Digital Marketing Executive – £30,000/year
- Paid Ads Specialist – £35,000/year
- Content Marketing Assistant – £28,000/year
- Campaign Analyst (Facebook Ads) – £33,000/year
- Freelance Marketing Consultant – £27,000–£45,000/year
