Fandom: How brands can win new fans

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Location

Inamo Covent Garden (private space downstairs)

11-14 Hanover Place

London

WC2E 9JP

United Kingdom

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Book your tickets here for an intimate event in Covent Garden. The theme? Fans. The enthusiasts, followers, admirers and supporters that every savvy brand wants to attract.

It’s nice to have an audience, but it’s even better to have fans - because fans actively root for the brands they love. But winning real fans takes more than just a pretty face or a knack for making good jokes - and maintaining a fanbase takes work and time.

Join us for a lively panel discussion on fandom, how to build and maintain an active fanbase, and lessons learned from our brilliant panelists.

Speakers:

Jack Cully, Monzo

Jack is a product marketing associate at Monzo, his experience spent working in customer service at both Monzo and Apple has given him the drive to always put the customer first. Monzo’s fans are loyal and committed, Jack will tell us more about the brand’s marketing strategy to keep that fanbase happy.

Jessie Scoullar, Wicksteed Works

Jessie is founding director at Wicksteed Works, which specialises in direct-to-fan communications and ecommerce within the music industry. She’s worked with high profile clients including Paul McCartney, Noel Gallagher and Fatboy Slim.

Sam Ball, creative consultant

Sam's accolades include winning Agency of the Year at Cannes Lions, along with Webbies and D&AD awards. He founded Digital Advertising Agency Lean Mean Fighting Machine, which was bought by M&C Saatchi, where he was Creative Director for two years. When it comes to selling brand's products in a creative way, he knows what he is talking about.

Laurie Wang, digital marketer

Laurie is an award-winning digital marketer and ex-Googler who gets businesses seen by audiences that are hungry for their products or services. She is also an accredited training adviser with Facebook and Instagram and is well versed on the topic of fans on social.

Food and drinks will of course be provided.

Date and Time

Location

Inamo Covent Garden (private space downstairs)

11-14 Hanover Place

London

WC2E 9JP

United Kingdom

View Map

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