£133.84 – £187.14

Fashion consumer psychology 1-day course

Event Information

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Date and Time

Location

Location

Wesley Hotel and Conference Centre

81-103 Euston St

Euston

London

NW1 2EZ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Fashion consumer psychology: How our minds influence our fashion shopping behaviour in the 21st century

Fashion consumer psychology is fascinating

Consumer psychology is the scientific study of the influence of thoughts, beliefs, feelings and perceptions on consumer behaviour (selecting, purchasing, using and disposing of products, services, ideas or experiences) to satisfy needs and desires, at individual, group, organisation or community level.

How we shop for fashion is a particularly interesting segment of consumer psychology. What we wear is an outward representation of our self-expression in everyday life. It matters!

In this one-day course we examine the psychological processes underpinning the attraction of fashion shopping and how these are involved when we consume fashion in the 21st century. We explore the challenges facing retailers in complex and uncertain environments, and discuss how the application of tools and insights can address these challenges to support retailers in their quest to meet consumer expectations.

Is this course for me?

This course will be of interest to everyone interested in the psychological processes involved in how and why we shop for fashion, how this is changing in the 21st century and we can segment the market using tools and insights to target specific consumers for specific fashion genres, services and products. Places are limited so please book early.

Concessionary fees are available for full-time students, unwaged, retired and people in receipt of jobseekers allowance or income support. Discounts are also avilable for previous attendees and multiple bookings. Details of the concessions will be available on Eventbrite soon. In the meantime, if you have a query, please feel free to contact me if you have questions about this. Attendees receive a Certificate of Attendance and first time attendees also receive a free signed copy of The Psychology of Fashion.

What will I get from this course?

  • A free signed copy of The Psychology of Fashion

  • Training with the world leader in Psychology for Fashion

  • Insights into how and why we shop for fashion

  • Introduction to consumer behaviour tools that could transform your business

  • Meet with like-minded others

  • A Certificate of Attendance

Please note, the organiser reserves the right to reschedule if fewer than 4 delegates register.

FAQs


Are there ID or minimum age requirements to enter the event?

No

What are my transport/parking options for getting to and from the event?

The event will take place in central London so you are advised to use public transport.

What can I bring into the event?

Audio and video recording are not allowed, but feel free to bring your laptop or tablet to take notes.

How can I contact the organiser with any questions?

Yes, please do.

What's the refund policy?

You may ask for a refund up to 30 days before the event.

Do I have to bring my printed ticket to the event?

No

Can I update my registration information?

Yes

Is my registration fee or ticket transferrable?

Yes, you may pass your ticket to another person, or buy it as a present.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes, but please contact the organiser to let her know who will attend in your place.


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Date and Time

Location

Wesley Hotel and Conference Centre

81-103 Euston St

Euston

London

NW1 2EZ

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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