Fashion/Accessory Range Planning and Retail Merchandising Masterclass

To build a successful direct to consumer fashion brand, whether selling online or in bricks and mortar stores, it is essential to understand the principals of effective merchandising, to make sure you have the product your customer wants when they want it. This will enable you to maximise sales and increase your profit margins by reducing the risk of tying up money in stock that doesn’t sell.

Come and join us at this new masterclass which is packed with practical information and tips from industry experts

Who is this for?

This masterclass session is ideal for fashion & accessory brands that are planning or currently selling online via their own platforms or through multiple sales channels, both on and offline.

What will I learn?

The session, delivered by retail expert Kirsty Barr, will cover all aspects of merchandise planning to include :-

• Overview of the product journey
• How to create a critical path and take product from concept to launch 
• How to build a range plan
• How to decide how many products to offer
• How to calculate how much stock to order and when
• How to plan for supplier lead times and create delivery schedules
• How to manage sales, stock and mark downs during the season
• What needs to be considered if selling on multiple sales channel

You’ll also receive the Fashion Angel Merchandising Pack containing Merchandising Calculation, Stock Tracker & Basic Range Plan Templates for you to use for your own business.

By the end of the session you will have a clearer understanding of how to build your range and manage stock control.

Tickets are limited and must be booked in advance.

The facilitator:

Kirsty Barr is a retail merchandising expert who has industry experience working with retailers such as Next, Debenhams and premium lifestyle brand Toast.