Seriously, what’s all the fuss about augmented reality? Join us for our next #FashMash Live event in partnership with Huckletree to get the lowdown on why exactly you should care about this technology, and what the influences are behind it for the fashion and beauty industries.
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Sponsored Snapchat lenses are played with for 20 seconds on average. One from Gatorade in the US was reportedly used 165 million times in two days.
If you didn’t know already, that’s augmented reality (AR) – something entirely digitally-created appearing as part of the real world (in this case your face) by way of your screen. Beauty brands have jumped on board too, with numerous examples of apps hosting AR technology so you can virtually try-on make-up in advance. And then there is of course Pokémon Go, the mobile game from Nintendo that has served as a true tipping point for the mass adoption of AR. In the first week of its launch alone it reportedly exceeded the number of users Twitter has, not to mention drove higher engagement than that seen on Facebook.
So has the world gone crazy or is this now the norm?
Join us for an evening of invaluable insight exploring exactly what AR really means for the future of marketing and importantly how fashion and beauty brands can adopt it further. Our panel of world-class industry experts will include Jonathan Chippindale, CEO of creative technology agency Holition, Elodie Levy, global digital marketing director for Coty, and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion. We’ll also have an introduction from fashion business journalist and digital marketing strategist, Rachel Arthur, and published author and established fashion academic, Karinna Nobbs.
7pm: Intro to AR in the fashion and beauty industries by #FashMash’s Rachel Arthur and Karinna Nobbs
7.15pm: Panel discussion - what’s the fuss about AR?
8.00pm: Drinks and networking
Want a more in-depth exploration of augmented reality alongside its sister technology, virtual reality? Join us at Huckletree earlier on the same day for our #FashMash Bootcamp - a masterclass dedicated to mixed reality.