€11.43 – €21.67

Fast Pace of Change in the Entertainment Industry with Prof. Sanjay Sood

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Hotel Bedford

17 Rue de l'Arcade

75008 Paris

France

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UCLA ANDERSON WORLDWIDE WELCOME WEEK 2017: FRANCE

Sanjay Sood

Join UCLA Anderson and UCLA alumni for a unique, interactive evening with Sanjay Sood, Professor of Marketing at UCLA Anderson as he explores the Fast Pace of Change in the Entertainment Industry, touching on Netflix, blockbusters and global trends.

Made possible by Zoom technology, this Worldwide Welcome Weeks event will feature a cocktail reception and a real-time lecture and interactive Q&A with Professor Sanjay Sood—live streamed from Los Angeles. Don't miss this opportunity to connect with your local network and access thought leadership from UCLA Anderson’s world-renowned faculty.

With special Guest Jill Baldauf ('81), Associate Dean, Alumni Relations

About Worldwide Welcome Weeks:
Worldwide Welcome Weeks (WWW) is an annual event series presented by UCLA Anderson's Office of Alumni Relations, alumni chapters and affinity groups to officially welcome the newest class of alumni to the UCLA Anderson Alumni Network. WWW events provide a unique platform for alumni to connect with their local network and gain access to valuable lifelong learning opportunities. From going behind the scenes at an organization, to engaging with academic and business leaders, to participating in exclusive experiences—there is something for everyone.

About Sanjay Sood....

Sanjay Sood's research and teaching expertise lies in the area of brand equity and consumer decision making. Using psychological principles, Sanjay examines how firms can best build, manage, and leverage strong brand names. This includes investigating what brand names mean to consumers, how to manage brand portfolios, how to use brand naming strategies to launch new products, and how to protect brand names from becoming diluted over time and across geographical boundaries. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. Sanjay is an associate editor at the Journal of Marketing, and he is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology and the Journal of Marketing Research.

Sanjay obtained his Ph.D. in Marketing from the Graduate School of Business, Stanford University. Sanjay also received an MBA degree from the Kellogg Graduate School of Management, Northwestern University, majoring in marketing and strategy. He gained industry experience in product marketing at Centel Corporation, now a division of Sprint. Before joining Centel, he completed a BS degree in Electrical Engineering from the University of Illinois, Urbana-Champaign. (More...)



For more information please contact Matthew Daines, Executive Director, UCLA Development Europe - mdaines@support.ucla.edu

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Location

Hotel Bedford

17 Rue de l'Arcade

75008 Paris

France

View Map

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