WHY SHOULD I TAKE IT?
Future-proof your employ-ability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.
WHAT WILL I LEARN?
The 3-Day FAST TRACK Course will cover the entire syllabus for the Professional Diploma – Then upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification (No written assignments or coursework). You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.
Topics covered in the course:
- Introduction to Digital Marketing
- Search Engine Marketing
- Pay Per Click
- Digital Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Module Descriptions for Professional Diploma in Digital Marketing
INTRODUCTION TO DIGITAL MARKETING
The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.
SEARCH ENGINE OPTIMISATION
The Search Engine Optimisation (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.
PAY PER CLICK
The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.
The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.
DIGITAL DISPLAY ADVERTISING
The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimise clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.
The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.
The Analytics module helps you track, monitor and optimise your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimised. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.
SOCIAL MEDIA MARKETING
The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.
STRATEGY & PLANNING
The Strategy & Planning module enables you to create an optimised, engaging and customer-pleasing digital marketing plan, that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.
Business Consort – The Social Media Academy is a Digital Marketing Institute Accredited Study Centre – You will receive a certificate after course completion.
As the 3-Day intensive course aims to cover absolutely everything covered in the entire syllabus for the Professional Diploma we also provide a huge array of support materials – After the course you can revise what you learnt at a time that suits you with our ‘Online & learning ‘ community! – All you need is access to a computer – All of your learning resources will be available on demand 24/7!
Key Features & Benefits that Business Consort Provide to all Students to support their online studies
- 3 Day FAST TRACK interactive tutor led course available in London or Manchester
- All of your learning from the 3 days also supplied in High-Definition Video Style Lectures to revise
- Flexible Study Options – we also offer distance learning study option for this course – Learn more about studying ONLINE
- Industry-Validated Syllabus
- Gain Up-To-Date Industry Knowledge
- Internationally Recognised Accreditation
- Supporting Downloadable Course Materials
- Dedicated Tutor to Guide & Coach you through the Diploma
- Unlimited after-course support
- Draw from your Tutors Expertise in Digital Marketing
- Access Practical Exercises & quizzes
- Recommended Reading – No Need to purchase books – we supply everything you need!
- Discussion Forums to interact with other students
- Help to prepare you for the Exam to achieve Certification
- Access our Online Learning Community 24/7
- Watch Video Lectures on Mobile Devices – Anywhere & Anytime!
What help & support will I get? The 3 days will ensure you have all the skills and knowledge to take your exam to gain your diploma – You will also have access to ask questions direct to your tutor through the on demand learning community as well as the ability to connect and network with other learners. We offer monthly tutor calls to guide you through getting started, to designing a study plan to suit each student and coaching you through each step of the course from enrolling to sitting your exam. In addition, you will also be able to reach your student services be phone from 9am – 5pm Mon to Fri (GMT) on 0800 334 5784 and contact via email too.
How long will it take to qualify? There are 10 modules which we cover over the 3 day course PLUS we also supply 30 hours of video style lectures that can be used to re-cap and revise what you learnt. We suggest after the course before sitting your exam you also do some research, complete some practical activities, do some reading around the topics covered in the syllabus to ensure you get as much from the course as possible. Most students are ready to take their exam as soon as they complete the 3 day session. You must take your exam within 6 months or enrolling.
Are there any exams & how will I be assessed? Yes there is an exam which is 180 minutes (3 hours) – There will be a range of question formats such as Multiple Choice, Image based Selections, Matching & Hot Spot Questions.
When will I take my exam?
Candidates must take the exam within 24 weeks of completing the Professional Diploma 3-Day course. We recommend students take the first exam 3-6 weeks after the completion of the course. If you do not book your exam well in advance of your exam eligibility end date there is a chance the test centre will not have any available dates left.
The Digital Marketing Institute do not offer Exam Eligibility Extensions.
Should a candidate fail their first exam attempt, they must repeat the exam within the exam eligibility period. Candidates have three exam attempts in total.
It is the candidate’s responsibility to ensure they book their exam and take any further repeat exams within their 24 week eligibility period.
Where will I take my exam? The example is computer-based delivered through Pearson VUE test centre network – 5200 centres in 180 countries to choose from! Find your nearest test centre
The dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.
Who is this for? The Professional Diploma in Digital Marketing qualification is perfect for anyone currently involved in planning, running campaigns or measurement of online activities or for those wanting to work in marketing. No matter what your role in the company you will benefit from gaining insight into today’s digital arena.
About The Digital Marketing Institute
The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. Learn from world-class digital marketing lectures and study up-to-date course content created by working industry experts.
Each course syllabus is validated by the Digital Marketing Institute’s esteemed Syllabus Advisory Council made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and Ebay. Digital Marketing Institute courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.
Students gain an internationally and industry-recognised digital marketing qualification upon completion and passing of a Pearson VUE exam, perfect for displaying on your CV or LinkedIn profile.
Course Trainer – Dawn McGruer MCIM FRSA MIoD
Your online learning will be hosted by a variety of industry professionals but your dedicated tutor (Dawn McGruer) will also deliver some of these sessions and will be your coach & mentor throughout. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.
She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.
With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.
Dawn is also a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754 – She was invited as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.