***Please note that the main doors to our building may be closed due to weather conditions, in which case, please access the building via the side door, which is beyond the main door and round the corner, or the mezannine floor doors, which are reachable via the steps at the front of the main entrance.

Behind the contemporary fashion industry lies strategy. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.

Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes:

• A new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry.

• A new chapter on ‘Fashion Law’, highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.

• Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

Rosemary Varley is Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where she was previously Subject Director for Marketing and Retail and Fashion Business Research Coordinator.

Ana Roncha is Lecturer in Fashion Marketing and Brand Strategy at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.

Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.

Liz Gee is Dean of the Fashion Business School at London College of Fashion.

FBS Book launch- Fashion Management: A Strategic Approach, 2nd Edition.