FDF Webinars - Creating Compelling Content for Food & Drink Businesses

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Exploring how compelling content can be used to unlock the power of your brand's story and engage with your customers.

About this event

Event Overview

The world is not short of content. But it is short of compelling content that makes you want to stop scrolling and linger longer.

Even if you’re a small business owner with little time, this webinar will show you how you can create compelling content to stop the scroll, no matter the extent of your creative abilities.

Who Should Attend?

Food and drink business owners, or anyone in your business responsible for creating content.

What will be covered:

1. How to think about the purpose of your content (the 4 buckets principle)

2. The types of content to produce for each bucket.

3. The six things you need to consider before you publish any content.

4. The value in not playing it safe.

Learning Outcomes:

• A clear understanding of the four buckets of content for a compelling plan.

• Immediately usable ideas for the type of content to produce for your brand.

• Understanding the checklist for content before it’s published.

Presenter: Helen Tarver

Helen Tarver is the copywriter for distinctive food and drink brands (or those that want to be).

Helen supports smaller businesses to unlock the power of their story, building business results and brand love, one story at a time. With a background in brand marketing, Helen helps businesses find their distinctive stories to help connect with customers at an emotional, not just transactional level.

Event and Booking Information

The webinar presentation will last for 30 minutes, with a further 30 minutes to allow all attendees to ask questions.

All our events are interactive. To gain the most benefit, please join with a laptop or PC so you can engage fully in the experience, enabling your camera if possible, to allow the presenters to connect fully with their audience.

Once you have registered and before the event, you will receive an MS Teams invitation. Please click the link on the invitation to join the webinar.

The event is free of charge to all network members. If you are not yet a member, you will be signed up to this level of membership free of charge before the event taking place - automatically. The order form for the event will capture all the information required to invite you into network membership of the Food and Drink Forum.

If you have difficulty booking onto a session, or would like to attend more than one event, please send an email to, who will be able to provide support. If one event booking has already been made, we can then use these details to book you onto any other webinars you may be interested in attending.

If you cannot make the date and time, please do contact us and we will try our best to support you at a more convenient time.

We look forward to having you as part of our event.


The Food and Drink Forum Ltd. assumes no responsibility or liability for any errors or omissions in any document, event, form, advice, website or other content developed or amended by The Forum or provided to The Forum by a third party. The information contained in any document is provided by The Forum, and any third party, on an "as is" basis with no guarantee of completeness, accuracy or timeliness. Clients should not rely on any information presented and should make their own enquiries as to any authoritative, legal or legislative matter. Any examples or templates offered must be edited/amended, and verified, by a client to reflect the client’s own activities. Please refer to the Forum’s terms and conditions as given on the website

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