Feast and Ration: Wtf is a CRM?

Wtf is a CRM? What does it do? Why do I need one? Let's unpack that together.

A Customer Relationship Management tool is hugely important tool to any business actively trying to make sales, which any business should.

A CRM allows you to manage your pipeline (basically, the opportunities you have coming up) and can help you track when you last spoke to a prospect, how confident you are with that opportunity, how much value that project holds (i.e, cash) and other important info. It should be your spawn-point before heading into your business battles,

Yet, it's been overcomplicated to the point of intimidating, and when you finally do decide to start, you get overwhelmed by the amount of choices, functions and prices which ultimately lead to you crawling back to your Google Sheets.

Problem is, CRM tools are there for a reason, they really can make seeing what opportunities you have, the relationships your making, and ultimately what money you have on the horizon - so much easier to manage!