Who is this event for?

This panel discussion is designed for brand leaders and marketers eager to understand and authentically connect with Gen Z consumers, a demographic renowned for its distinct preferences and values.

What will the focus of the discussion be?

The challenges brand and marketing leaders face in authentically connecting with Gen Z. Food & Beverage experts will explore Gen Z trends, values, and preferences, offering insights on capturing this emerging consumer segment’s attention effectively - without leaving a bad taste in their mouth.

Who will be taking part?

Alongside Jim Saunders, Creative Director at Kastner London, Red Bull's Agency of Record, we have a panel of expert speakers from the UK's leading beverage brands (amends as necessary). Confirmed speakers are: xxx.