FeelGood: The Health and Wellness Summit by Bread & Jam

Health and wellness isn’t just a trend anymore, it’s shaping the future of FMCG. More and more shoppers are putting their health first, with 40% saying it’s their top priority by the end of 2024. In fact, it’s now the number one concern for UK households. That shift is fuelling serious growth in the functional foods space, the market is set to grow by 81% by 2030 and we’re seeing a wave of challenger brands tapping into this demand for all things wellbeing.

Join 400+ health and wellness challenger brands for The FeelGood Summit, powered by I.T.S., our one-day deep dive industry summit into the world of health and wellness at the Business Design Centre on 9th October 2025. If you're an ambitious health and wellness brand looking to accelerate your growth and meet like-minded founders, inspiring industry icons and buyers, this event is not to be missed.

Download the showguide.

What's on?

🍷 The FeelGood Feedback Bar: Showcase your product to everyone attending the Summit, check out what others are doing and how your products look in context and get feedback from fellow producers! Powered by GS1 UK.

🤝 The Pitching Zone: Pitch to some of the top national health and wellness-focused buyers at the Pitching Zone. Don’t miss out on this golden opportunity for a private 1-to-1 meeting with a retail buyer, where you can share your story and showcase your awesome product. Powered by Windfall Logistics. Apply here by 30th September at 10am.

🤠 Pitch Perfect: Be one of six brands chosen to step into the spotlight and pitch your brand to a panel fo buyers live on stage.

📝 8 + hours of Practical, Actionable Advice: Hear real-life examples from 20+ trail-blazing keynote speakers and panellists who are shaping the future of the health and wellness industry. Our speakers will share their success stories (and their missteps!) and offer guidance on how to thrive.

👋 Unrivalled Industry Networking: Network with 500+ passionate health and wellness brands and beverage obsessed investors, buyers and service providers. The Summit offers a unique opportunity to meet like-minded entrepreneurs and make valuable connections.

This is a must-attend event for:

🍻 Anyone launching a health and wellness brand or looking to accelerate their growth

🍻Product developers keen to understand health and wellness trends

🍻Industry experts looking to support progressive health and wellness brands brands

🍻FMCG investors and retail buyers

🍻Brands interested in getting in front of health and wellness focused retailers, investors and media

About Bread & Jam

Bread & Jam are the organisers of the UK's biggest food and drink founders' festival. This annual, 2 day conference for emerging and scaling food and drink brands, brings together entrepreneurs, innovators, investors, buyers, media and industry leaders. There are also opportunities to pitch your product to buyers from delis, foodhalls, speciality retailers and supermarkets.

Bread & Jam also run a comprehensive programme of Summits and socials throughout the year, covering a full range of topics within the industry.

Who are the founders?

Bread & Jam was founded by Jason Gibb and Tara Mei. Passionate about giving emerging brands the opportunities and network to succeed, they held the first food founders' festival in October 2016 at the Institute of Directors.