San Francisco, California
London, United Kingdom
The Festival and Event Management Masterclass is an intensive 2 day programme that has informed and inspired people involved in creating, managing and developing festivals and events in over 20 countries. It is a highly practical course full of ideas and examples to increase knowledge and improve their events. It includes sessions on key tasks and challenges for festival and event organisers such as Marketing, Working with the Media, Programming, Evaluation, Sponsorship and Fundraising. The course has been presented successfully in Brussels, Antwerp and Kortrijk but this will be the first time the Masterclass has run in Gent.
Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, City of London Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul has become widely regarded as a presenter and lecturer in the field of Festival and Event Management and has benn Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. He has also regularly invited to be a key-note speaker at leading event conferences worldwide including Ireland, Canada, Australia, South Korea, New Zealand, The US and China.
Who Should Attend
Festival and Event Management Professionals
Arts and events consultants
Managers from festival and event funding and support agencies
Festival and Event Board members
Tourism and Economic Development Executives
What Is Included
2 Days Tuition
Tea and Coffee
Here are some comments from participants at recent masterclasses. They are taken from the post course survey.
The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! Eduardo Morris City of Sodertalje
This course in Festival and Event management really exceeded my expectations.
It opened my eyes to how narrow-minded we sometimes deal with festival
organization. Instead of sticking to basics and templates, we saw loads of cases
in which alternative thinking lead to success. This is relevant for anybody in event
I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective - because sometimes you can get stuck in your own way of doing things and then it’s good to get new input. Furthermore, the class has given me a good overview of the entire process of festival/event planning from development of ideas to press and evaluation. I will definitely make use of the different steps of the class while going on with the planning of my events. bazART, Center for Arts & Interculture.
Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone - high and low in the business. Director, Salaam Filmfestival
The course was really helpful to put in place a general strategy for our Festival. It raised questions we never thought of, and we were able to set out clear guidelines to improve our relationship with our audience. Interdans
The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.
The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. Oslo International Dance Festival
‘Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious
Culture Export Management and PR Lounge
The two day masterclass really stirred things up in a positive way. And we look
forward to showing our audience what we got for them. Festival Mooie Woorden
Great story’s, enormous amount of useful information and I met a lot of interesting
people. But above all it has given me a much wider view on (my) events.
Festivals and Great Festival Destinations
Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment
People and Partnerships
Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.
The key to the success of any festival is the strength of the programme. This
session explores a number of successful programming approaches
Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating much needed income.
Festivals, Tourism and Destination Branding
This sesion considers how festivals can play a crucial role in raising the profile of a destination.
This session examines a number of successful marketing approaches adopted by leading festivals
Venues and Festival Infrastructure
This session considers how to make the most of the venues available to your
festival and the infrastructure required to run festivals successfully
Working with the Media
Every festival needs good press coverage and this session considers how best to achieve this aim.
Festivals - Impact and Evaluation
This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.
Here are just a few of the festivals and organisations that have attended the Masterclass:
Abu Dhabi Tourism Development Co
Alice Springs Town Council
Baltic Jazz Festival
Calgary Arts Development.
City of Sodertalje
CODA Oslo International Dance Festival
Community Relations Commission (NSW)
Cork Choral Festival
Dublin Soul City Festival
Edmonton Tourism Marketing and Development
Emirates International Literature Festival
Festival International de Films de Fribourg
Harare Jazz Festival
Holland Animation Film Festival
Moreton Bay Regional Council
National Folk Festival (Canberra)
Ontario Arts Council
Pori Jazz Festival
Raleigh International Festival
Saskatchewan Festival of Words
Surrey Children’s Festival
The Arts House – Singapore
Uppsala International Guitar Festival
Vancouver International Wine Festival
Waterford Festival of Food
Yo! Opera Festival