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Festival and Event Management Masterclass - Lillehammer

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Kulturhuset Banken

Kirkegata 41

2609 Lillehammer


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Event description


The Programme

The Festival and Event Management Masterclass is an intensive 2 day programme that has informed and inspired people involved in creating, managing and developing festivals and events in over 20 countries. It is a highly practical course full of ideas and examples to increase knowledge and improve their events. It includes sessions on key tasks and challenges for festival and event organisers such as Marketing, Working with the Media, Programming, Evaluation, Sponsorship and Fundraising.

The Tutor

Paul Gudgin has over 20 years experience in the management of festivals and events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul has become widely regarded as a presenter and lecturer in the field of Festival and Event Management and has benn Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. He has also regularly invited to be a key-note speaker at leading event conferences worldwide including Ireland, Canada, Australia, South Korea, New Zealand, The US and China.

Who Should Attend

Festival and Event Management Professionals
Arts and events consultants
Managers from festival and event funding and support agencies
Festival and Event Board members
Tourism and Economic Development Executives

What Is Included

2 Days Tuition

Tea and Coffee

Course Handbook

Here are some comments from participants at recent masterclasses. They are taken from the post course survey.

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paulfor sharing your knowledge and the guidance you gave! Now I know how to increasemy festival! Kulturnatta Göteborg

All we talked about I can apply to my own way of thinking when it comes to ourevent, and I got so many new ideas and also confirmation that what we do is right, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed, and inspiring days! Abundance International Dance Festival


The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them. Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival, Oktoberfest


I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective - because sometimes you can get stuck in your own way of doing things and then it’s good to get new input. bazART, Center for Arts & Interculture.

Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone - high and low in the business. Salaam Filmfestival


The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

‘Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious
Culture Export Management and PR Lounge

The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals!
Festivalbureau Overijssel

Rocky Harbour
The Festival & Event Management Masterclass was one of the most useful courses I’ve ever attended, with tons of practical advice and the chance to collaborate with festival organizers throughout the region. Paul led us through multiple exercises that produced some truly inspiring and innovative ideas. Go Western Newfoundland

I found the workshop both interesting, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø

The Schedule

Day 1

Festivals and Great Festival Destinations
Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment

People and Partnerships
Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.

The key to the success of any festival is the strength of the programme. This
session explores a number of successful programming approaches

Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating much needed income.

Festivals, Tourism and Destination Branding
This sesion considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing
This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure
This session considers how to make the most of the venues available to your
festival and the infrastructure required to run festivals successfully

Working with the Media
Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals - Impact and Evaluation
This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

Here are just a few of the festivals and organisations that have attended the Masterclass:

Aarhus Festival

Abu Dhabi Tourism Development Co

Adelaide Festival

Adelaide Fringe

Alice Springs Town Council

Amnesty International

Amsterdam Fringe

Baltic Jazz Festival

British Council

Calgary Arts Development.

City of Sodertalje

CODA Oslo International Dance Festival

Community Relations Commission (NSW)

Cork Choral Festival

Creative Manitoba

Dublin Soul City Festival

Edmonton Tourism Marketing and Development

Emirates International Literature Festival

Festival International de Films de Fribourg

Festivalbureau Overijssel

Harare Jazz Festival

Helsinki Festival

Holland Animation Film Festival

Invest Victoria

Moreton Bay Regional Council

National Folk Festival (Canberra)

Nordlysfestivalen Tromsø

Ontario Arts Council

Pori Jazz Festival

Pride Winnipeg

Push Festival

Raleigh International Festival

Rotterdam Festivals

Saskatchewan Festival of Words

Surrey Children’s Festival

Svenska Kulturfonden

The Arts House – Singapore

Toerisme Oostende

Tourism Queensland

Universiteit Antwerpen

Uppsala International Guitar Festival

Vancouver International Wine Festival

Visit Tromso

Vives University

Waterford Festival of Food

Yo! Opera Festival

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Kulturhuset Banken

Kirkegata 41

2609 Lillehammer


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