Stop empty chairs. Start a system.
As a beauty professional, nothing is more frustrating than an agenda with gaps. Every empty slot is lost revenue, wasted time, and added stress.
In this exclusive 3-hour training, led by Gustavo Cardona (Casmara UK, SKN Care) and. other special guests, you’ll learn a proven framework to fill your agenda with clients, increase loyalty, and grow your salon sustainably.
✨ What you will learn
Part 1 – Attract New Clients (90 min)
- How to identify and reach your ideal customer (with real examples from Sophie Bennett, salon owner, and Jade Patel, mobile professional).
- The psychology of trust: how to design entry offers and reduce risk perception.
- Creating tailored products/services depending on client trust level.
- The power of surprises and guarantees to win new clients.
Part 2 – Retain & Grow (80 min)
- How to rebook clients without being pushy.
- Loyalty-building strategies that keep clients coming back.
- When and how to communicate (emails, social media, follow-ups).
- How to use Home Care sales to increase revenue and maintain results.
🎁 Bonus Included
- 30-minute 1:1 call with Gustavo Cardona to review your salon strategy.
- Free Casmara Algae Peel Off Mask to test the WOW effect yourself.
This is not just training. It’s a step-by-step plan to turn your calendar into a consistent, predictable source of income.
Who is this training for?
- Salon owners who want to maximise revenue from every treatment.
- Mobile or home-based professionals looking to stabilise bookings.
- Beauty therapists who struggle with cancellations, no-shows, or long gaps in their agenda.
Needs & Pains We Solve
Needs
- Consistent flow of new clients.
- A system to avoid empty slots.
- Confidence in rebooking conversations.
- Tools to sell Home Care without being “pushy.”
- Clarity on when/how to communicate with clients.
Pains
- Stress from unpredictable income.
- Frustration at seeing gaps in the calendar.
- Feeling uncomfortable with “sales” talk.
- Dependence on word-of-mouth without structure.
- Losing clients to competitors who offer better systems or promotions.
