A one day workshop for filmmakers presented by leading independent film consultants: Lucy Savage & Andrew Woodyatt
When: Tuesday 29th November 2016, 10am - 4pm
Where: Toffee Factory, Newcastle upon Tyne, NE1 2DF
Understanding the independent film market today is essential in deciding how best to maximize the success of your films’ release - especially in the vastly competitive landscape of independent film releasing and the ever increasing wealth of content vying for viewers. After a detailed look into the state of the market, we’ll take a step by step approach to recognizing, finding and marketing to your audience and how best to exploit the various methods of distribution including a digital led approach. The session will be run by 2 seasoned professionals with 25 years experience between them working in film exhibition & distribution, within both sales and marketing. Using the latest stats, real release examples and with a deep understanding of how the independent distribution model works based on real experience, we aim to arm you with the tools needed to make wiser decisions when releasing your films.
10.00 – 11:30am
The competitiveness of the indie film marketplace today
How films are positioned
Defining and understanding audiences
Content considerations including certification
Are festivals necessary?
Changes in the marketplace – the evolution of digital distribution – an introduction
11:30 - 11:45am Break
11:45 - 1.00pm
The distribution process dissected: Windowing and rights - how best to protect them
How digital fits into the eco-system of film releasing
Who the platforms are – how digital fits into the distribution chain
What is self-distribution?
How does it compare to typical distributor pick-up
What are the essential steps to take.
Examples to date of self-distribution.
1.00 - 2.00pm Break
2.00 - 2:30pm Who are the digital platforms and what do they offer?
Take a closer look at each one
How to get your film noticed
How best to protect your overall rights
2:30 - 4.00pm Projects Workshop
This time will be taken with looking at a set of projects from the group and sharing them with the rest of the group. We’ll then, using all our combined knowledge and what has been learnt on the day so far, aim to tackle some of the issues the filmmakers are having determining how they might release their films and provide some practical suggestions to help them move forward with their projects. This session aims to give all attendees therefore not just essential information about the market and how it affects the success of a films release but also practical advice to help improve the prospects of maximising the best full release of your film.
Lucy Savage is a Freelance distribution consultant & sales professional with 20 years experience gained in both Technology and Media & Entertainment sectors, the last 12 years spent working within Film distribution predominately in Television sales and digital distribution.
Lucy first started in film joining Pathe Distribution in 2003 to help sell Pathe’s output to TV platforms & channels and to the burgeoning digital platforms. After Pathe Distribution’s closure in 2009 she set up the TV and Digital sales division at Revolver Entertainment, shaping strategy, negotiating and managing all digital platform business including TVOD/EST/PPV/SVOD and other TV and anxillary sales. Following Revolver’s closure she joined Kaleidoscope Entertainment to set up their TV and Digital division as well as devising new release strategies including Premium VOD and digital only releases. In 2015 Lucy joined Studio Canal as Director of TV/Digital to help release their biggest releases to date on home entertainment including, Paddington and The Imitation Game, set up and managed Sky’s Buy and Keep service and was responsible for all SC’s sales and marketing of its Television and digital distribution output. Since July 2015 Lucy has been working as a freelance sales and distribution consultant helping filmmakers and distributors navigate digital distribution and in particular self-distribution.
Films Lucy has helped release include: The Magic Roundabout, Bride and Prejudice, Mrs. Henderson presents, The Queen, the Duchess, Slumdog Millionaire, Crash, In the Cut, Anuvahood, Heartbreaker, Sleeping Beauty, Snowtown, The Imposter, Exit through the Gift Shop, Fire in Babylon, Knuckle, Talihina Sky, The Story of Kings of Leon, & Upside Down: The Creation Records Story, Much Ado About Nothing, (Joss Whedon), Road, Which way is the Front Line from Here, Battle Company, The Square, The Emperor’s New Clothes, Paddington, ’71, The Imitation Gam & Shaun the Sheep.
Andrew Woodyatt is a multi award winning film marketeer, having spent fifteen years in exhibition running multiplex cinemas, and then programming them for the UCI chain, then as Marketing Director at Picturehouse Cinemas, then spending twelve years in film distribution at Lionsgate creating campaigns for BAFTA winning titles like The Lives Of Others and I've Loved You So Long, to Head of Marketing at Revolver and Metrodome winning seven Screen Marketing Awards for innovative and ground breaking campaigns for titles like Frances Ha, The Imposter and Iron Sky.
Andrew now works as a consultant with film producers to integrate marketing into production to define and focus films to appeal to their designated target audiences, he also works as a film lecturer for MA students at the Met Film School, London Film School, Birmingham University and mentors for industry bodies like the FDA and Film London.
Andrews most recent project is being the marketing producer of The Time Of Their Lives, a road trip comedy starring Joan and Pauline Collins, which will be released by Universal in Spring 2017.
FILM MARKETING + DISTRIBUTION ESSENTIALS is a CREATEiNNOVATE workshop supported by Creative Skillset, Creative England and the European Regional Development Fund. CREATEiNNOVATE is a digital development programme designed by Northern Film + Media to support feature filmmakers explore new ways to make and distribute their work. Find out more: http://projects.northernmedia.org/createinnovate
Northern Film & Media is supported by the European Regional Development Fund
Northern Film & Media has been funded by the European Regional Development Fund Creative Industries Business Support and Development Programme 2014-20. The ERDF programme is bringing over £300m into the North East to support innovation, enterprise and business support across the region. This is partly funded by the European Commission.