Course Overview
This course bridges the gap between marketing and finance, teaching professionals how to analyze, budget, and measure marketing performance using financial principles. It’s designed for marketers, analysts, and managers who want to align marketing efforts with business goals and prove ROI with confidence.
Why Take This Course?
Marketing today demands financial accountability. Understanding how to evaluate and justify marketing spend is essential for making strategic, data-driven decisions and communicating effectively with stakeholders.
What You Will Learn
- Key financial terms for marketers
- Budgeting and cost management in marketing
- Calculating ROI, CLV, and CPA
- Forecasting and financial modeling
- Marketing dashboards and KPI tracking
- Making data-informed investment decisions
- Communicating marketing results to executives
Benefits
- Make smarter marketing decisions backed by numbers
- Improve collaboration with finance teams
- Gain credibility as a strategic marketer
- Learn practical tools like Excel models and dashboards
Who Should Attend
- Marketing professionals
- Business analysts
- Startup founders
- Product or campaign managers
Career Outcomes
Ideal for roles such as:
- Marketing Analyst
- Marketing Finance Manager
- Strategic Marketing Consultant
- CMO
