Are you a freelancer or small agency working in the creative industry and get most of your work through referrals or direct enquiries?

If so, then you are obviously good at what you do. But is that really enough to get you to where you want to be in today's noisy marketplace? What happens when you don't get enough referrals? How do you make sure you aren't getting the same type of work over and over again?

Over the past 12 years, I’ve tried every sales and marketing strategy out there and I’ve found there is only one reliable way to find and attract your dream clients consistently. A way that doesn’t involve spending thousands of pounds on advertising, becoming an Instagram Influencer or building complicated sales funnels. 

In this workshop, I will show you the exact method I’ve used to find my dream clients, get paid what I ask and build a business I love. The best thing is, these strategies will take you less than 10 minutes per day and can start producing results within a few weeks or months. 

Sound Too good to be true? 

If it’s that simple why isn’t everyone doing it?

Well there are a few answers to that question, but the main one is that it’s easier just to rely on referrals and direct enquiries. The business is ticking along, so why change anything right? 

Be honest with yourself though, is this really the type of work you want to be doing for the next 5, 10 or 20 years? Does it really light you up, get you to jump out of bed in the morning and pay you what you deserve? More importantly, what happens in the quiet months? 

Relying on referrals and direct enquiries as your only source of work is risky and here’s why;

• You have no other way of getting high quality clients when the referrals or enquiries slow down or dry up completely

• Referrals attract the same type of clients so it’s hard to find better ones. 

• Often referrals come with a “mates rates” discount. 

• Direct enquiries are usually making decisions based on price, quality and speed (unless you’ve got a kick-ass marketing strategy).

What’s the solution?

A framework that is easy to implement, doesn’t feel salesy and doesn’t cost thousands of pounds. A process that creates conversations with your dream clients on a consistent basis, even when you are busy! 

The Framework has three main parts;

Define

The fact is most people don't have a clear description of their dream client. Imagine walking into a busy train station trying to find someone without knowing what they look like. How long would it take you to find them?

This is how most freelancers and small businesses operate. They just take whatever work comes their way and aren't specific about who they want to work with. In the first part of this workshop, I will show you how to get clear about exactly who you want to work with.

Communicate

If you are talking to the wrong people at the wrong time, you aren’t going to get very far. Part two is about knowing how and when to engage with your dream clients to get a positive response. I will show you how to start meaningful conversations that feel natural and authentic. There is no sleazy, pressured sales pitches here. 

Demonstrate

If your dream clients don’t know, like and trust you, they won’t do business with you. The final part is about demonstrating value and building trust BEFORE you ask for the business. This way, you position yourself as an expert and have creative control. It also means you can charge what you deserve rather than what the client dictates. Once you can demonstrate how you can solve a problem, clients are much more likely to see the value in what you are offering.  

What other people have said

"Mind blown in the best way by Matt last night! If you haven't attended one of his events, and you're a freelancer in the creative industry, I really urge you to get booked on! I'm already putting into practice some powerful techniques and feeling extremely inspired by my own business. Thank you, Matt!" - Emma-Louise Trotter -( Creative consultant)

"Over the past couple of years, Matt has been pivotal in changing the way I both view, and present myself, as a photographer." - Bill Ward (Actor and Photographer)

Read more Google Reviews here: http://bit.ly/330YzXm 

What Will You Walk Away With? 

A clear idea of your ideal client and how to find them

• -A repeatable, low cost strategy that you can implement in less than 10 minutes per day 

• - A framework for starting meaningful conversations and booking appointments 

  - A way to take back control and create some stability in your business.

Please note, this event is specifically for established freelancers and small agencies in the digital and creative industry. Example; Photographers, Designers, illustrators, copywriters and full service agencies. You should have a portfolio of work with commercial clients. If you are just starting out or still have a full time job, this workshop probably isn't for you.

If you have any questions please drop me a direct message on Instagram or Facebook.