£366.98

Find our how to get your site on the first page of Google: £295+VAT

Event Information

Share this event

Date and Time

Location

Location

Digital Allies HQ

Enterprise House

Kingsway North

Team Valley

NE11 0SR

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Search engine optimisation is a tool that should be in every marketer’s arsenal, but it is hard to keep track of Google’s seemingly never-ending updates to the algorithms.

This SEO masterclass has been designed to help marketers make sense of search engines’ requirements for indexing websites. You’ll learn how to conduct a technical audit of your pages to ensure they can appear in search, as well as how to create content that is recognised as high quality.

We will also explore the link building process, including how to acquire links from pages that will help boost your organic ranking. We’ll cover strategies for successful outreach, and share top tips that we have gathered from our expert practitioners who are working on live campaigns for our clients.

Finally, you will spend time looking at the platforms that can measure your SEO performance, such as Google Analytics and Google Search Console. This will help you provide reports on how your website is performing and justify any future approaches to content.

All of our workshops draw upon Digital Allies’ years of experience of working in search engine optimisation.

Your trainer is an experienced practitioner and a qualified teacher. The course materials have been designed to be as interactive as possible with plenty of opportunities to ask questions throughout the day and are updated real-time to ensure you have the most up to date training on the market.

The workshop will take place at Digital Allies’ new HQ in the centre of the Team Valley. Training takes place from 9.30am - 4.30pm, with an hour for lunch.

What will I learn?

This one-day session will give you the skills to be able to:

  • Conduct a technical audit of a web page.
  • Identify ways to improve how a website appears in search.
  • Write content that search engines will love.
  • Create a link building strategy.
  • Report on the impact your SEO strategy has had.

Is this course for me?

We've designed this course to help digital marketers understand what search engines are looking for from websites. It'll be helpful if you have responsibility for creating and editing content on a website.

How many people will be there?

In order to keep our sessions practical and give you plenty of time to have one-to-one help, we limit attendance to six people.

What should I bring with me?

It would be useful if you could bring along a laptop and a mobile device for the session. Additionally, examples of web pages that you want help optimising would be helpful too as there will be time during the day to work on them and put what you've learnt into practice.

Who is my trainer?

The session will be led by Scott Goodacre, Training Lead at Digital Allies. He's a qualified teacher and experienced marketer who has worked in senior marketing roles across several sectors.

What else do I need to know?

Our training is designed to be friendly and interactive. You can ask us anything you want - the stupidest question is the one that's not asked!

You'll be at our brand new office in the Team Valley, and we'll provide tea and coffee along with free WiFi. There's also plenty of free parking on the roads surrounding the office.

Can I pay by invoice?

Of course! If you don't have access to a business bank account and would prefer an invoice, email scott@digitalallies.co.uk with a purchase order number (if needed) and we'll get you sorted.

My business is a member of the North East England Chamber of Commerce.

Contact scott@digitalallies.co.uk to take advantage of a discounted ticket rate for NEECC members.

    Share with friends

    Date and Time

    Location

    Digital Allies HQ

    Enterprise House

    Kingsway North

    Team Valley

    NE11 0SR

    United Kingdom

    View Map

    Refund Policy

    No Refunds

    Save This Event

    Event Saved