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Find out more about branding, social e-commerce, and Instagram !

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Find out the importance of your branding, how to role out your brand digitally, copywriting skills, the latest changes to social media.

About this Event

Find out the importance of your branding, how to role out your brand digitally, copywriting skills, the latest changes to social media and social e-commerce AND influencer marketing in this latest series with Buy-From.

About this Event

* A programme of eight webinars with Buy-From Creative Agency, every Tuesday from 4th May to 22nd June 2021.

Buy-From is a creative agency based in Shropshire will expertise in social media, digital marketing and websites.

These webinars are perfect if you are an SME looking to establish your businesses branding, learn about the latest changes to Instagram, the new e-commerce trend and discover more about website platform options.

Who's it for?

Shropshire business owners and managers, Entrepreneurs, SMEs both Business2Business, Business2Consumer, not for profits and charities.

THE SERIES:

Tuesday 4th May @ 9.30am - The importance of a clear brand

In this we will cover:

The importance of a clear brand

How and what your branding communicates to your customers

Why branding is so much more than just a logo

How to identify a brief for the branding (or refreshing) of your business

Tuesday 11th May @ 9.30am - Launching a brand digitally

In this we will cover:

How to bring your brand to life on your digital output

Creating content that relates to your ideal client

Why staying 'on brand' benefits your business

Top tips for brand roll out

Tuesday 18th May @ 9.30am - Be better with words - building a brand voice and personality 

In this we will cover:

Defining your brand voice

Defining your brand personality

Applying your brand voice and personality to written content

Caption writing tips

 

Tuesday 25th May @ 9.30am - How to plan and create a month’s worth on content 

In this we will cover:

Why it's important to plan your content

How to plan your content - resources to use, systems to use and more

Keeping to a clear strategy

Batch Cooking Content

Tuesday 1st June @ 9.30am - Understanding content pillars and marketing funnels 

In this we will cover:

Defining content pillars

Defining marketing funnels

Applying content pillars and marketing funnels to your digital output

Keeping track of their success

 

Tuesday 8th June @ 9.30am - Social E-commerce - set up an Instagram shop

In this we will cover:

An overview of how an Instagram shop can benefit your business

How to set up your Instagram shop

Optimising your Instagram business profile

Features of a business profile - where to find your analytics

 

Tuesday 15th June @ 9.30am - Instagram’s latest trends and features explained 

In this we will cover:

The latest features explained

The latest trends revealed

'How to guide' to applying them to your own Instagram output

 

Tuesday 22nd June @ 9.30am - Understanding the rise of influencers 

In this we will cover:

Who are influencers- explained

The increase of influencer marketing

Understanding how to work with influencers

The rules and regulations you need to know

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