Find Your Marketing Voice

You're great at telling visual stories through your illustration - but when it comes to talking about your work and what you do, do you ever feel stuck?

Whether you're struggling to explain your offer, unsure how to pitch your skills, or you want to feel more confident in talking about what you do with clients and your network, this workshop is for you!

Carefully guided by Nicola at Brand Warrior, in this interactive workshop, you will…

• Learn about key messages – what they are, why you need them and how they can help you in your illustration business.
• Develop your own set of clear and compelling key messages, to help you promote yourself and your illustration offer.
• Boost your confidence in the way you talk about what you do.
• Strengthen your illustration offer so clients quickly understand your value and remember you.
• Translate your key messages to an elevator pitch that captures who you are and what you do.
• Take away a clear set of actionable next steps, so you can begin to use your key messages today!

Whether you’re new to developing your message or you’re looking to refine or update what you currently say, this workshop is perfect for illustrators at all stages of their career, who want to communicate more clearly and confidently.

A recording will be sent to all ticket holders and will be available to watch for 14 days after the event. Please note that participants will benefit the most from attending live, where you'll have the opportunity to engage in the activities and ask your own questions.

This session will be delivered by Nicola Mullen of Brand Warrior.

Nicola helps artists and illustrators build their reputation and get more commissions without the hard sell. Drawing from her 20 years’ experience of working with arts and culture brands, Nicola crafted The Brand Warrior Method, an approach she uses to mentor, coach and guide creatives in her one-to-one programme, Through the Trees. Since launching Brand Warrior in 2023, she has worked with artists and illustrators in the UK, Canada, USA, France, Italy, Germany, Slovenia and the Netherlands. Find Nicola on Instagram @brand.warrior and online at brandwarrior.co.uk

Photograph of Nicola Mullen by Kirsty Antrobus.

About the AOIThe AOI, a not-for-profit membership organisation, is the UK’s leading illustration body, championing the industry and illustrators at every stage of their career through 1-1 support & advice, a wealth of business resources, campaigning, events and the World Illustration Awards.

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