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FIND YOUR PEOPLE : Build An Engaged Community
Fri 31 March 2017, 09:30 – 18:00 BST
This workshop is perfect for businesses, brands and individuals who have already crafted their DNA and are now looking to build an active community. Although we refer to it as building, what we’re actually doing is tapping into a community that already exists. It just hasn’t come together under one brand yet.
There is a big difference between audience and community. An audience is one-way, they passively watch or read. An audience doesn’t participate; or share with others. On the flip side, a community is a two-way conversation. A living, breathing thing. Community is extremely interactive and social. Sure, some people will just watch or read, but many will participate and share with their friends.
So, you’re aware that you need to be visible and you know that you need to speak to your audience. You’ve built a website and you’ve set up your social media accounts but where is everybody?!
It doesn’t need to be like this! In this workshop, we’ll look at how community works; why and how people engage. Authenticity is key; as are honesty and integrity. Your brand voice must be a consistent and authentic one in order to build trust. And it is that trust that builds an engaged and loyal following.
Workshops sizes are kept small (typically 4-8 people) to deliver maximum value to you & giving me the opportunity to work with you one-to-one throughout the day. Community and collaboration are strongly encouraged – change is always easier to navigate with people who get it alongside you. I’ll also be available to you in the weeks following the workshop. If you feel you need more of my time, we can look at ongoing mentoring.
You’ll leave this workshop ready to take action. Having identified who your people are, you will know where to find them and when you do; you’ll understand how you’re going to engage with them.
Note: Brand DNA gives you a blueprint to work from – see my CRAFT YOUR BRAND worskshops. This will give you a strategy to follow and an action plan to keep you on track. If you are ready to start growing an active and engaged community, I’d love to work with you to make it happen.
What are my transport/parking options for getting to and from the event?
Underground Stations: Temple Tube Station (5 mins), Chancery Lane (6 mins), Blackfriars (7 mins), Holborn (15mins).
Mainline Stations: City Thameslink (5 mins), Blackfriars (7 mins), Farringdon Rail (9 mins).
What can I bring into the event?
Workbooks, pens, paper & post it's will be provided. You're welcome to bring a laptop but it's not necessary as we'll be working offline to keep the creativity flowing! (You can check your emails in the breaks!).
Tea, Coffee and Water will be provided. There are plenty of places to grab a bite to eat and drink on Fleet Street but this can be more limited on the weekends - you're welcome to bring lunch and drinks with you. You can eat in the room or if the weather is nice, take a stroll to one of the hidden green spaces tucked away behind Fleet Street.
How can I contact the organiser with any questions?
You can contact me through my website, via email firstname.lastname@example.org and I'll send you my mobile number prior to the workshop day.
What's the refund policy?
In the unlikely event that the workshop gets cancelled, you will be offered an alternative date or a refund.
Do I have to bring my printed ticket to the event?
No, you can show the ticket on your phone
Is my registration fee or ticket transferrable?
Please contact me if this is something you're looking to do and we'll work something out!
Is it ok if the name on my ticket or registration doesn't match the person who attends?
This isn't an issue but if you're unable to attend and someone is coming in your place, please contact me first to let me know - thank you!