Hosted by two independent studios and their guests, this webinar will address the future of sustainability in fashion on the global stage. As an industry saturated with surface-level sustainability solutions, this discussion aims to reshape the dialogue, focusing on actively building a better future.

This dynamic session will explore the challenges and possibilities of sustainable fashion through an engaging conversation. GentleForces, specialists in building and transforming brands, will guide us through the current global landscape of sustainable fashion and present the Western state of play, offering valuable insights and perspectives from international leaders. Cross-cultural specialists TONG will explore the opportunities in China’s fashion market, presenting the unique Chinese perspective through authentic industry voices and local designers.

What to expect:

Reframing the Conversation: What assumptions or beliefs need redefinition within the fashion industry, and why? We delve into moving beyond superficial sustainability for tangible change.

Thinking Big: Why should the creativity, innovation and fun found in fashion be limited. It can be applied to graphics. It can be applied to materials. It can be applied to photography. Why can’t it also be applied to the environment? Can the transition to a sustainable future in fashion ever be fun?

Making Sustainability Enjoyable: Can the transition to a sustainable future in fashion be enjoyable? We will discuss strategies to infuse creativity and joy into the sustainability journey.

Sustainable trailblazers: We acknowledge and discuss trailblazers shaping fashion’s sustainable future. Who are the figures making a difference, and what insights can we gain from their journeys?

This roundtable offers a chance to hear from industry experts, challenge norms, and envision a sustainable fashion landscape that is not only responsible but also dynamic and innovative.

Panel Speakers:

Leaf Xia, Chinese Fashion Designer

Leaf Xia, a Parsons graduate with a BFA in womenswear, specialises in vibrant collage designs. Featured in Vogue and recognised as Fashion Scout's SS16 'One to Watch,' her collections have graced runways from New York to Shanghai. Shortlisted for the RISE UP sustainable fashion award, Xia's AW22 VR showcase at Shanghai Fashion Week 2022 highlights her commitment to locally sourced fabrics and digital innovation.

Emily Carmeli, Community Manager at SYKY

SYKY is a luxury fashion platform that was honored as one of the World Economic Forum's 2023 'Technology Pioneers'. Emily leads community driven events and activations for the SYKY Community that highlight emerging designers and the latest technologies shaping the fashion industry. Her experience is in strategy and deployment of consumer engagement across digital technologies where she worked for brands like Covergirl and Marc Jacobs.

Jordanna Andrews, Creative at GentleForces

Jordanna is a Creative with a focus on Sustainable Futures. She develops platforms and concepts that push for positive change for the planet across industries. Hailing from a fashion design background, she’s worked with clients ranging from Olympic teams and luxury fashion brands to contemporary artists and airforce pilots alongside lecturing on Visual Research Methods at the London College of Fashion.

Panel Moderator:

Jenny Zhang, Strategy Director at TONG

Jenny leads TONG’s Consult division helping position global companies for China. With a particular focus on luxury, new generation consumers and innovative partnerships, her experience spans across Global and China marketing having worked with sustainability focused brands such as The Woolmark Company, Positive Luxury and The North Face. She was awarded Management Today's 35 Women Under 35 2023.

Finding Fashion’s Future: Ideas for a better tomorrow

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