*To qualify to take part in this workshop you need to live or run a business in Devon *

A buyer persona is a semi-fictional representation of your ideal customer, it identifies useful information on what exactly your customer looks like, by identifying demographics such as their age, gender, income, motivations, hobbies, family life etc. The more detailed your customer persona is, the more useful it will be to your marketing strategy.

How will knowing this information help you as a business owner? Accurate buyer personas provide valuable structure and insights for your small business. A detailed buyer persona will allow you to focus your time, marketing efforts and product development into the right channels. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

This workshop runs through what a buyer persona is, how you can use them and then we will go on to create buyer personas specific to your business.

Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. Outset is a fully funded program, set up to support entrepreneurs and this paperwork enables us to track our progress, measure our impact and continue providing you free services.

Please note that your instructions for joining the Zoom workshop will be emailed to you nearer the date, but if you have not received these instructions by 24 hours before the start of the workshop, please check your junk mail folder. We also recommend that you set up a rule in your email to ensure that all emails from enterprisecoaching@outset.org go to your inbox rather than your junk folder.