Some of the biggest challenges facing small and medium-sized companies wishing to internationalise their businesses are language and culture-related. How can you market your goods and services abroad if your website is only available in English? How can you make a good first impression when you have no understanding of local business etiquette or command of even basic expressions? If these problems sound familiar, then read more.
The School of Cultures Languages and Area Studies at the University of Nottingham, offers access to a global team of undergraduate students who will work with you to address your language and culture-related needs. Whether a medium-sized manufacturer in Nottingham looking to develop new markets or a small hotel in Derbyshire looking to attract overseas visitors to your business, we can help.
There are many ways we can support you to achieve your goals. For example, it is crucial when meeting international clients for the first time to try to make a good impression. Using their first hand knowledge of the target language and culture, our students and researchers can help you and your staff to develop the knowledge of business etiquette and basic language skills you need to make a good first impression. Alternatively, red tape can be a real headache for companies looking to enter a market for the first time. Simple issues from setting up a bank account, to registering your company can be onerous and divert your attention from your real purpose- growing your business. Our students can help by explaining the procedures to you and offer advice on how to handle them in the most efficient and effective way.
What we offer:
We offer free attendance at an initial briefing, access to high-calibre UK and international students (on an individual or team-basis) and attendance at an end of project showcase. This service is primarily for SMEs based in Nottinghamshire and Derbyshire.
As a first step towards taking advantage of this opportunity, you are invited to a briefing on December 13th at the Broadway Cinema from 10:00 to 13:00pm. The briefing will have a practical focus. It will explain the service to you; provide you with concrete examples of what we can do to help and introduce you to some of our students. We will also work with you to write a brief setting out exactly what you need. Register here to attend.
10.00-10.15: Registration and coffee
10.15-10.30: Welcome and introduction
10.30-11.30: Project Outline/meet the students
11.45-13.00: Brief writing workshop
What are my transport/parking options getting to the event? You’ll find Broadway on Broad Street in Hockley, Nottingham’s cultural quarter. Just five minutes’ walk from Market Square and close to all the city’s main bus stops. The railway station is ten minutes away on foot and there’s a tram stop in the nearby Lace Market. How to find us
Broadway customers can get four hours secure parking at The Lace Market car park for £3, and a £2 event ticket on the tram. More details will be provided closer to the time of the event.
Am I eligible?
This workshop is primarily for SMEs based in Nottinghamshire and Derbyshire. An SME:
- has under 250 employees
- is not more than 25% owned by an enterprise that in itself is not an SME
- has an annual turnover of less than €50m OR has an annual balance sheet of less than €43m
This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This workshop is classed as State Aid to participating businesses, the value of which is £174.99 but is delivered completely free of charge to participants.