This seminar, on 7 June ahead of the opening of the FIPP World Media Congress, is a primer on what media companies need to do to prepare for the third-party cookie disruption. Attendees will learn about:

How first-party data will play the most critical role in the publishing company going forward

Technology, talent and training needed to drive first-party data

Best practices in first-party data strategic and tactical development

How first-party data will optimize revenue, product and content streams

The transformation presents an opportunity for media companies to better control their economic future, but requires investment in technology and a reorganisation of structure and workflow. The switch will drive an irreversible shift from cookie-fueled ad campaigns to content-fueled revenue strategies and tactics.

You can attend the seminar for FREE, but please note, since spaces will be limited, it is advisable to register soon.

For more: https://di5ru.pt/announcement-first-party-data-strategies-seminar-ahead-of-congress-start/