£108

FirstMedCommsJob Workshop: How MedComms supports the global Pharma industry

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£108

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Event description
This specialist workshop is for anyone applying for an entry level job in MedComms. It is subsidised by the Sponsors of FirstMedCommsJob.

About this Event

This is a FirstMedCommsJob Workshop (split across two half-days), run online using the Zoom platform and led by Adrian Brown, independent healthcare communications trainer and coach.

These workshops, which build on the extensive, free, information resources at First`MedCommsJob.com, will enable participants to better prepare for their interviews with the MedComms agencies. And to learn and participate in the same way as face-to-face workshops, without facing the cost of travel and accommodation.

They include short PowerPoint presentations and interaction through exercises, discussion, breakout sessions for small groups and pairs, and opportunities for asking questions and making comments throughout.

Attendees will be sent details directly for the Zoom meeting a few days before the start of the workshop.

All attendees will receive a certificate of completion and have their name recorded here.

Note: Numbers are strictly limited to ensure maximum engagement for the attendees.

Timing and breaks

The sessions start at 09:30 and finish at 13:00 UK time. We will be online from 09:20 to troubleshoot any IT issues. However, even the keenest of participants in the most engaging virtual workshops can only sit in front of a screen for so long! So, rest and refreshment breaks are scheduled during each session, with time at beginning and end for introductions and final questions.

Adrian Brown spent 25 years working in various client service roles in the healthcare communications industry and has now established Adrian Brown Consulting Ltd. to provide training and coaching for healthcare communications agencies, helping their employees become a little bit better at what they do. View Adrian's LinkedIn profile here.

Aim and content

This workshop is intended for anyone seeking their first role in a medical communications agency and who wants to know how to go about this and what the roles involve.

The full programme is below.

Learning objectives

After the workshops, participants should be more confident of understanding the following:

  • the pharmaceutical (pharma) industry
  • the drug development process
  • our clients' roles and responsibilities
  • how our clients bring their products to market and the role of medical communication agencies in supporting them
  • the regulatory and compliance environment

Preparation

A selection of materials to be circulated to all participants prior to the workshop to help prepare for discussion on the aducanumab case study on day two. You are also encouraged to explore the information resources provided, free of charge, at FirstMedCommsJob.com.

Programme: Day 1

09:30: Introductions and using the Zoom interface

Zoom: screen setup and how to participate by chat, non-verbal communication, polls and breakout rooms

The Global Pharmaceutical industry – who are the big companies and what are the best-selling drugs

11.00 BREAK

The drug development process - an overview of what this entails

Knowing your client and their customers – Roles and responsibilities in pharmaceutical companies

How pharmaceutical companies market drugs and the role of specialist communication agencies – identify key communication initiatives used by pharmaceutical companies

12.15 BREAK

Q&A

Informal discussion about careers in MedComms – Peter Llewellyn of NetworkPharma

13:00 FINISH

Programme: Day 2

09:30: Welcome back and any IT issues

Recap of key learnings from day one

Bringing a drug to market – interactive case study (Aducanumab)

11.15 BREAK

Regulatory and compliance in the pharma industry

12.15 BREAK

Q&A

Informal discussion about the CV from a recruiter’s viewpoint – Julia Walton of Media Contacts

13:00 FINISH

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Eventbrite's fee is nonrefundable.

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