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Flying off the Shelves - Branding and Marketing Workshop - for Food Producers and Visitor Economy Businesses

The Food and Drink Forum & Marketing Peak District and Derbyshire

Wednesday, 23 January 2019 from 09:00 to 15:00 (GMT)

Flying off the Shelves - Branding and Marketing...

Ticket Information

Type End Quantity
General Admission   more info 23 Jan 2019 Free  

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Event Details

 

Flying off the Shelves - Product Placement and Branding and Marketing Workshop
The Food and Drink Forum are delighted to work on behalf of Marketing Peak District and Derbyshire (MPDD) to offer Derbyshire food and drink producers and  visitor economy businesses  the opportunity to attend this fully funded course to help you grow and develop your businesses through the amazing food and drink products produced.
Tessa Stuart, author of the best-selling book “Flying off the Shelves” and Sharon Kay, Graphic Designer from the Design Nest will be your trainers for the day.
 
Aim
To provide producers and retailers the opportunity to learn tried and tested techniques on bewitching buyers, building buyer relationships and tips for ensuring products are placed in the right place to sell and quickly. 
 
Objectives
Delegates will be able to:
Understand crucial customer "cues" for quick sales
Understand "Kick-start your heart" - creative crowd funded selling
Tricks and tips for the magic of mail chimp
Powerful promotions (that don't kill your margin)
Sensational and seductive sampling
Plus more tips, tricks and secrets for getting your products flying off the shelves
Understand and  discuss the importance of establishing your brand
Understand the importance of having a vision for your brand from the start of your business 
Understand how to develop a strong brand identity, the part graphic design will play in your brand; and developing a marketing plan
 
Who Should Attend?
Individuals who are interested in selling their products to independent retailers (food manufacturers) or independent retailers (visitor economy) who would benefit from point of sales advice for food products.
 
Event Details
No of places available: 12
Cost: Fully funded, (non attendance maybe charged)
9.30/10.00 - 3.30
Refreshments: Tea, coffee and lunch will be provided
 
Please remember that if you cannot attend the event you must cancel 48 hours prior to the event through Eventbrite, otherwise we may have to charge in full for your place.
 
Eligibility Criteria

To qualify for funding your business must be:

  • A visitor economy(accommodation, attraction, activity provider, food and drink provider etc) or a food and drink producer (supply chain)
  • Based in Derbyshire (and their supply chain)
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to  the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit of events you can attend. 


Do you have questions about Flying off the Shelves - Branding and Marketing Workshop - for Food Producers and Visitor Economy Businesses? Contact The Food and Drink Forum & Marketing Peak District and Derbyshire

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When & Where


Derby Conference Centre
London Road
Derby
DE24 8UX
United Kingdom

Wednesday, 23 January 2019 from 09:00 to 15:00 (GMT)


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Organiser

The Food and Drink Forum & Marketing Peak District and Derbyshire

The Food and Drink Forum is delighted to be working on behalf of Marketing Peak District & Derbyshire to offer visitor economy businesses and their supply chain within Derbyshire a range of fully funded business support workshops.  Our 'Growing and Developing the Visitor Economy within Derbyshire' project is funded by: the European Regional Development Fund, Marketing Peak District & Derbyshire, Derbyshire County Council, Peak District National Park Authority, Derbyshire Dales District Council, and High Peak Borough Council.

The wide range of business support workshops are aimed at helping you and your business achieve its full potential and introduce you to new markets and visitors, boosting your competitiveness.

 Workshops will be themed under the following strands:

-       Pedal Peak for Business Initiative

-       Inspired by the Peak District

-       Promoting Derbyshire Products

-       Supporting Market Towns

-       Delivery of new and emerging business support needs to boost competitiveness


 

  Contact the Organiser

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