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#FoMWebinars: Evaluate, Don't Validate!
Thu 27 April 2017, 14:00 – 14:45 BST
Why is evaluation SO important? Did you know that you can actually make it fun?!
Not everything you will do will be fantastic - but that's totally ok! Really! The most important thing is to find out why your visitors didn't think it was great, and what they did love. It's only by asking the right questions and analysing the answers that we can improve.
In the second of our #FoMwebinars, Sheena Muncie, Director of leading research company (and friend of Festival of Museums) Scotinform, will guide you through the world of evaluation - from what to ask and when, to how to use the results. She'll even give you a few tips on how to make the process more fun and exciting for visitors! And we'll be covering the Festival of Museums evaluation specifics too. Topics will cover:
- Why evaluate?
- Evaluation doesn't have to be dull!
- Evaluating Festival of Museums
- What can we do with the results?
- Writing/compiling your own evaluations/research
The session is free and we’d love you to pose Sheena any questions you might have on evaluation and research - particularly related to visitors and events.
So register now and ensure you’ve blocked the time out of your diary. You will receive further instructions once you've registered. If you don't receive a follow up email, please contact us on email@example.com