Adam Hardie, Partner and Head of Food & Drink at Johnston Carmichael, invites you to our Food & Drink Club with daring foods, producers of 100% plant-based chicken and Levercliff, a leading UK firm of market experts.

Speakers

Adam Hardie

Business Development Partner and Head of Food & Drink

Johnston Carmichael

Adam will host and facilitate the discussion and aim to get your questions answered.

Johnston Carmichael are accountancy, tax and business advisors to over 400 food and drink brands. Adam assists business owners with strategy, growth and access to funding, whilst making introductions across his network of business leaders and investors.

Ross Mackay

Co-founder & CEO

daring foods

Ross will discuss Daring Food's journey from Glasgow to New York, sourcing investment and growing a dynamic vegan business.

Ross Mackay is the co-founder and CEO of daring, plant-based chicken. In 2018, Mackay and co-founder Eliott Kessas (both Forbes 30 Under 30 winners, Class of 2021) set out to create a plant-based chicken that mimics the real thing – both in texture and taste. They knew if they could crack the code on a better-for-you plant-based chicken, they would positively impact the planet and consumer wellness. They launched Original daring pieces in the U.S in 2019, propelling the plant-based category by locking in nationwide retail partners, investors, DTC platform, giveback program, and new innovations – all in their first calendar year.

Mackay, currently under-30 and a vegan athlete, grew up playing international tennis under mentorship from Judy Murray. His competitive background and devotion to a healthy active lifestyle propelled Mackay to start his entrepreneurial career at the age of 22. He uses his passion and experience in early-stage business formation and sales marketing to position daring for significant growth.

David Craig

Director

Levercliff

UK Consumer’s Appetite for Vegan Foods.

David will discuss some of the key vegan trends in the UK, with hot off the press data from Levercliff’s 2021 Consumer Tracking Survey.

David Craig is the Scottish based Director of Levercliff, category consultants to the food and drink industry. Levercliff work with food and drink companies to identify and unlock growth opportunities using category management, a continual process of researching, identifying insights, sparking innovation and strategic planning.

David has worked in the Scottish Food and Drink industry for over 20 years. He has worked in a variety of marketing roles for companies including Matthew Algie, Whole Foods Market and Baxters Food Group. He also holds a Masters in Gastronomy from Queen Margaret University.

This webinar will be hosted via Zoom with joining instructions being issued shortly before the event starts. Please note, we will be recording the session and sharing it with attendees shortly afterwards. If you have any questions, please don't hesitate to get in touch at BusinessDevelopment@jcca.co.uk.