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Scuderia FF Urban Coolab

2 Piazza Giuseppe Verdi

40126 Bologna

Italy

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Multi channel food: from volume to value!

#English Follows


WHEN: 29 marzo 2018 dalle 18.30 alle 20.30

WHERE: FF Scuderia Urban Coolab - Piazza Verdi 2 (Bologna)

WHO: L.J. Skaggs Distinguished Professor, Marketing Department Chair - Direttore della Retail Management Institute Faculty e dell'Executive MBA alla Santa Clara University autore di alcuni tra i paper più emblematici del Food Marketing “The Perfect Message at the Perfect Moment” and “When is the New What” by Harvard Business Review e From Volume to Value” sul California Management Review

WEBSITE: https://www.linkedin.com/in/kkalyanam/

WHY: Un panel di relatori internazionali sarà invitata per tutto l'anno per iniziare una conversazione con la città su vari argomenti legati al cibo, seguita da un dibattito partecipato. L'idea è di aprire alla comunità tematiche che toccano la vita quotidiana di tutti.

ATTENZIONE: gli interventi saranno in LINGUA INGLESE.


ENGLISH VERSION

Multi channel food: from volume to value!

WHEN: 29th March 2018, 6.30 p.m. - 8.30 p.m.

WHERE: FF Scuderia Urban Coolab - Piazza Verdi 2 (Bologna)

WHO: Dr. Kalyanam's research and expertise are in Retailing, Internet & Multi Channel Marketing, Quantitative Marketing and the intersection of these areas. He is particularly interested in the rigorous analysis of practical problems. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing.

WEBSITE: https://www.linkedin.com/in/kkalyanam/

WHY: An array of notable keynote speakers will be invited throughout the year to start a conversation on various food related topics to the public, followed by engaged conversation. The idea is to make these conversations that touch upon the daily lives of everyone open to the community.


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Scuderia FF Urban Coolab

2 Piazza Giuseppe Verdi

40126 Bologna

Italy

View Map

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