FoodHack London Virtual Meet up - April 2021

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How to work with Influencers - with Katherine Jones and Nancy Lewis

About this Event

Virtual FoodHack London Meetup for entrepreneurs, professionals and enthusiasts to network and hear from food industry speakers.

Whether you're just starting your food business, looking to connect with startups to invest in or want to network with other-like minded professionals - this event is for you.

The event is free but registration is necessary.

Guest Speaker:

● Katherine Jones, Owner, We are Social Nation and Think Wine Group

● Nancy Lewis, Brand Manager, Pip & Nut

Date: Thursday 8th April 2021 

Time: 7-8.30 PM

About our speakers: 

Katherine Jones owns We Are Social Nation (We Are SN Ltd) which is an influencer marketing agency and ThinK J Wines Ltd (aka ThinK Wine Group) A reduced calorie/ reduced sugar/ vegan and organic wine brand, sold both online and in event spaces.

Katherine Jones, 31, originally from Liverpool, went to University in Leeds studying International Business Management, spent 1.5 years in Kentucky USA working for Marriott Hotels and then 1 year in Shanghai, China working in Marketing for a start up US health food company. 

Upon return to the UK Katherine worked for multiple large corporations such as Enterprise Rent A Car and MOL before joining a start up celebrity agency that she helped grow first hand, before opening up her own Influencer Marketing agency. 

Due to the results that Katherine was seeing her clients obtain through the use of influencer marketing, she realised quickly that she needed her own e-commerce brand that she too could use this model she specialised in to grow her own company and that's where ThinK Wine Group was born. Predominantly selling online, ThinK also wholesales to upmarket hospitality venues throughout the UK. At just 1 and a half years old ThinK has 16,000 Instagram followers and 8000 Facebook followers. ThinK's philosophy is to live 'just that little bit better' but without compromising on the taste and experience. It is reduced calorie/ reduced sugar/ vegan and organic, 0g carb and 0g fat  Prosecco and Pinot Grigio Sparkling Rose. The perfect health conscious drink. 

Katherine has used Influencer marketing to help grow and scale hundreds of brands worldwide over the past 6 years. 

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Nancy is a brand manager who is passionate about ethical business and all things creative. She joined Pip & Nut, the UK's fastest growing independent nut butter brand in 2016. She has helped build the brand to where it is now working on everything from the brands first outdoor advertising campaign, to pop-ups like the world first toast bar at Selfridges and the 'Love lab' . Building relationships with influencers has been a key part of her role and has been instrumental to growing awareness of the brand.

Pip & Nut have largely managed their relationships in house, bringing a human touch which they believe has been key to creating genuine connection. Over the years they've gained an eclectic range of fans including Professor green, bake off legend Liam Charles and Fearne Cotton. Creativity is at the core of their strategy whether that's adopting squirrels in influencers names or inviting them to create their own aphrodisiac nut butter for Valentine's day.

Pitch:

Are you launching a new product? Are you looking for your next R&D expert or your next CEO? Are you looking for a job or an internship? Join our 30-second pitch session and share your business update with the audience (open to anyone). Think of it as an elevator pitch!

Meet our London Ambassadors : 

Sascha Dutta, Rose Yombo-Djema, Swati Deshpande, Guillaume Cribier and Anita Merz

The link to the event will be sent 48 hours ahead

The FoodHack Meetup concept:

● Global food industry meetups to network

● Always free to attend and open to everyone

● Industry guest speakers speaking on the monthly thematic

● Opportunity to pitch your business, venture, etc.

● Stick around for networking in breakout groups afterwards


		FoodHack London Virtual Meet up - April 2021 image

		FoodHack London Virtual Meet up - April 2021 image

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